Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

Why did Under Armour Make HBCU TSU’s Homecoming Uniforms when they are Nike Sponsored?

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I understand licensing, but this seems peculiar. Under Armour and Tennessee State University recently celebrated the design of the football team’s homecoming uniforms. I thought this was a cool moment until I got a call from my creative director mentee Swish Griffin (https://stepbackswish.com) who wanted to attend the Nike Yardrunners Event. On short notice I…

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The WMNS Air Jordan 1 MM High FB9891-100 White/Pure Platinum-Sail is a beautiful sneaker

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#sneakerunboxing https://stockx.pvxt.net/JzQMd7 Jordan Brand created the MM (Method of Make) 1 as an ode to the craftsmanship possible with the retro silhouette. Using softer, luxury materials the shoe feels buttery soft with exaggerated features highlighting the layers of each panel of the classic sneaker. The MM rings up at a lower price than the OG…

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Overvaluation Dimmed $BIRK but Birkenstock / Tekla Shows How Long the Road Can Be

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Birkenstock / Tekla – A limited collection of footwear and sleepwear, inspired by the dream-like states that feed creativity. Comprising elevated takes on Birkenstock’s iconic silhouettes and Tekla’s classic designs, all crafted in subtle and saturated colourways. Source: Birkenstock / Tekla The extreme valuation of Birkenstock dampened what should have been a celebrated IPO. I…

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In a Difficult Retail Landscape Jay Z’s Paper Planes Lands its First Brick and Mortar Location

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  The first Paper Planes permanent, brick & mortar store located at 252 Lafayette Street in Soho, New York City is now open! The store will feature a robust program of events kicking off this Wednesday, October 11th from 5 PM to 7 PM with the Vic Mensa in store appearance in celebration of his second album VICTOR. Customers will…

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