Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

In a Difficult Retail Landscape Jay Z’s Paper Planes Lands its First Brick and Mortar Location

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  The first Paper Planes permanent, brick & mortar store located at 252 Lafayette Street in Soho, New York City is now open! The store will feature a robust program of events kicking off this Wednesday, October 11th from 5 PM to 7 PM with the Vic Mensa in store appearance in celebration of his second album VICTOR. Customers will…

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Allbirds’ Delivers a ‘Panda’ with the New Couriers | What Would an Allbirds x Nike Collab Look Like?

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This post is hypothetical. Seeing the new Couriers sneaker in the “panda” colorway inspired me to play with this concept. It isn’t outside of the realm of possibility considering Allbirds partnered with adidas on a sneaker. Source: Men’s Couriers – Natural Black (Natural White Sole) The Couriers creates a compartment for Allbirds, but a compartment…

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Air Jordan 38 Fundamentals – Clear Sole White/Black-Siren Red DZ3356-106 | Why the Flagship No Longer Hits

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The Air Jordan 38 is the flagship model from Jordan Brand. Ringing up at $200 the pricing is in line with Retro Jordan products, but the tech is next generation performance. The sneaker features a full length Zoom Air Strobel and Cushlon support system. The upper retains elements of heritage Jordan products to create a…

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Puma’s Skylar Diggins-Smith Reflections Pack Features a Clean TRC Blaze Court

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Source: PUMA AND SKYLAR DIGGINS-SMITH RELEASE REFLECTIONS Reflections, Skylar’s next capsule with PUMA Hoops, is about being present and looking to the future – while never losing sight of yourself. Hieroglyphics-inspired details infused with the spirit of Diggins-Smith’s personal mantra, “Don’t Play Yourself,” mirror the cool intensity she brings to every aspect of her life,…

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What Nike Issues are Being Exposed with Nike’s NE Portland Store Closing and Memphis’ NES Extended Closure?

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Jordan Brand is highlighting the holiday drops for 2023. Over the last month the most prominent sneaker in the collection has begun to show up on influencer YouTube channels and on sneaker media platforms. This hints at considerable issues with the grey market for Nike and is reinforced by considerable instances of how shrinkage is…

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Tigist Assefa Delivers Game Changing Performance in the $500 adidas Adios Pro Evo1

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Source: screenshot and short from RunnnSphere A $500 Dollar Running Shoe from adidas: Madness or Method? The question “mad or methodically calculated?” was answered in spectacular fashion. The repeat performance by Assefa was EK-like. In the latest technical advancement from adidas, the world-class Ethiopian athlete blasted beyond the two hour and 14-minute record. To do…

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