Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I really hope you look more into the brands and…
As the Marvel Universe prepares for the closure of one chapter with Endgame, the story of Spiderman gets a reboot that allows for the creation of not one lineage of Spiderman, but an abundance of parallel universe Spiderpeople. One in particular though is of interest to sneaker culture, Miles Morales. The character is a beneficiary…
This colorway of the Nike KYRIE 5 PE “Neon Blends” was created for Kyrie Irving for his game against the Washington Wizards on December 12. Source: Nike KYRIE 5 PE “Neon Blends” This PE will probably never make it to GR, but I fully expect to see this shoe show up in February for All…
Source: UA Newsroom UA has consistently done a poor job of delivering Steph Curry’s signature footwear since the “dad” shoe debacle of the Curry 2.5 Low. Yesterday December 12th 2018 the company held an Investor’s Day. The event came one year after Nike’s transformative Investor’s Day which saw Nike stock prices rise to the highest…
An insurgency against the traditional basketball shoe powers is underfoot as companies like Puma, New Balance and Under Armour compete for a share of N.B.A. culture. (photo via Puma) Source: Why N.B.A. Stars Are Trading In Their Nikes The newspaper industry is at a disadvantage when discussing the sneaker business. The only person who appears…
Source: Farfetch shares jump 6% after $250 million Stadium Goods acquisition announced Marketplace explained that Farfetch’s share price increased after acquiring Stadium Goods. Without any real detailed information on several aspects of how the acquisition works it’s hard to make a real assessment, but there are several factors that need to be discussed: Luxury Brands…
$UAA Under Armour’s Investor’s Day disappoints and fails to deliver a real plan of action, but even worse there isn’t any product displayed or discussed.
Source: adidas kicks off Initiative to break down barriers faced by Women and Girls in Sport Anytime there is an initiative begun by a brand, my first instinct is to discuss the marketing aspects and how it will appeal to fans of the brand as well as those who may not be interested in the…
Releases include the Rogue Remix, 33 HI 1-Piece, and Orion To kick off December one of Ewing Athletics’ fan-favorite releases, the 33 HI REMIX, has been reinterpreted onto the ROGUE. The REMIX theme was created two years ago and placed all of the classic 33 HI Suede colorways onto one shoe. Back by popular demand,…
Nike delivers a simmering , shimmering, flamed out, roasted habanero colorway for Penny’s latest retro. The shoe features an updated style cue in the word NIKE on the pull tabs. This makes the pull tabs more functional and eye catching. The all black roasted outsole sits under a vivid red that’s caliente. (I couldn’t help…
I started this video off being way too excited about this being a Steph Curry/Golden State colorway only to remember that Curry and Klay wear Under Armour and Anta and then I realized that it wasn’t yellow and blue, it’s yellow and black, lol. This shoe is more for the Pacers than it is the…
The Kyrie 4 Halloween adds another dimension to the Kyrie 4 by featuring the classic ‘slime’ color on an all black mesh and suede upper. The Kyrie tongue logo and the Swoosh appears to be covered in ghastly ectoplasm. My video doesn’t do the shoe justice, but at least you can check your UPC and…
Tee shirt designed by Rough Feathers CC based in Memphis. Support small business: http://www.roughfeathers.com/shop/ This shoe was originally described as a Halloween shoe, but actually isn’t. It is another dope colorway for the KD11 that feels and looks like a work of art layered in Jackson Pollack styled splashes of gold on a multi-color, mostly…
Nike has made sure to include the ladies in the redesigned Air Force 1s dropping. This version is a platform styled drop called the Sage. It arrives in a triple white with folded seams for a smoother finish. The shoe features a more premium leather and more flexible, less padded collar for easier access and…
This is the third episode of a topic Chris from ARCH and I have introduced a couple of weeks ago- the current state of the sneaker market. We talked about its effect on the Retailers and the Resellers and today we’ll try to see the kind of leverage the consumers have in the current market….
In my ebook “How Nike’s CDO Shifted the Sneaker Retail Landscape and How Long Form Content Can Move E-Commerce Forward” I discuss that brands are attempting to reach their brand loyal fans directly. They are also attempting to bring new fans to their sites. This means that brands are no longer supporting retail outlets with in-store…
The Anna Wintour OK Vogue collaboration fell a bit short in connecting with the intended audience. Many of the colors can still be found available in the Jordan 3, but this Jordan 1 Zip was the exception. The Sail colorway with its red AWOK tongue when unzipped is a stylish version of the deconstructed look….
The performance based Epic React is a lightweight running shoe with a surprisingly sturdy Flyknit upper with a socklike build. The React cushioning system is very responsive and feels like you’re running on a cloud. This triple black colorway stands our and looks great. [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=Nike+Epic+React+Flyknit+Triple+Black+AQ0067-003&categoryId1=11450&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=tberfk&listingType1=All&feedType=rss&lgeo=1″ items=”7″]
Nike Dubai opens its doors in the Dubai Mall, Nike Milan hosts a photo exhibition dedicated to the almighty Air Max Plus, customization of the AF1 hits full steam and opportunities to get active abound. Source: This Month: Check Out Nike Dubai, A Tribute to the TN and More It isn’t reasonable to ask a…
Nike Sportswear continues the rollout of lifestyle footwear with performance elements. The Element 55 isn’t a running shoe although it features an ample amount of React cushioning and a lightweight design. The deconstructed synthetic upper does not have the see through qualities of the more expensive 87 Element, but this model is equally as stylish…
Triple black shoes are always a go to in every style released by Nike. This isn’t a triple black, but it’s close with its dark grey and black upper. The React cushioning still sits underneath and the Flyknit works well for containment. With the addition of ZoomX on the market the Epic React is no…
The retro Gel-Diabo from ASICS looks like a cross between a tennis sneaker and running shoe. The classic cross trainer is a premium model featuring suede and leather with a speckled midsole and suede that feels as good as it looks.
