Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

The Nike LeBron XXI: Two Years of Data Delivers a Discussion on a Difficult Nike Basketball Category

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The LeBron XXI evolves the low-cut profile of the LeBron XX with premium lightweight materials modeled after the properties of an oyster shell. The shoe is built to serve the next generation and is inspired by LeBron’s daughter, Zhuri. The latest LeBron is arriving for the King’s 21st season. The sneaker isn’t the impressive aspect;…

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The adidas Rivalry Low Nebraska Cornhuskers is a Premium Version of BTTYS | Unboxing and On-Foot

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Giveaway so watch til the end. Buy Now in your size: https://www.adidas.com/us/nebraska-rivalry-low-shoes/ The suede and leather with chenille stripes recalls varsity jackets and looks amazing, but the kicks definitely run small. Size up a half size for the correct fit. Nike’s BTTYS Dunks are the easy comparison, but this shoe rings up at the same…

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Complex’s Sneaker Shopping with Stephen Curry Shows the Problematic Commodification of Sneaker Culture

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Sneaker Shopping from Complex is a perfect representation of how sneaker culture is less about the discovery and love of kicks and all about the ease of acquisition afforded by wealth. While younger fans of sneakers love the show, seeing famous people purchasing “grails” is aspirational for younger people, old heads shake their head at…

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All Up In The Biz Provides Texture to the Man Once Known as the Clown Prince of Hip-Hop

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Listening to music is a personal activity. The action of listening activates every portion of the brain creating an emotional response. This is why fandom leads to extreme fanaticism. The listener feels connected to the artist. With this perceived connection arrives preconceived ideas of who an artist is. The listener assumes they understand the life…

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Why Are Black Women Hoopers Failing to Get Signature Basketball Sneakers?

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Video Breakdown: 0:00 Intro 1:15 Racial Breakdown of the WNBA and NBA 5:17 Racial Breakdown of WNBA and NBA All-Stars 23 6:59 Talent or Popularity? 10:55 Instagram Followers 11:40 New Balance enters Women’s Hoops 12:31 Diversity at Sneaker Brands 13:20 Who Deserves a Signature? 14:40 Amazing Women Don’t have Signatures 16:16 Wrap-Up In a post…

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Walt “Clyde” Frazier ‘Clyde’s Closet’ Reps the 50th Anniversary of Puma x Clyde

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Source: CELEBRATE THE 50TH ANNIVERSARY OF WALT “CLYDE” FRAZIER’S SIGNATURE SHOE WITH PUMA HOOPS CLYDE’S CLOSET It’s Hip-Hop’s 50th anniversary and it’s appropriate that the culture that began in the South Bronx coincide with the legacy of Puma’s connection with the foundation of sneaker culture and Hip-Hop in the NBA. Clyde Frazier was the professional…

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Why JEMS by Pensole Dropping a Sneaker at DSW is Important | Why I Love Sneakers Ep. 12

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If you’ve never heard of JEMS by Pensole check out this video: https://www.youtube.com/watch?v=JCZCpTcN6dw&t=158s I discussed the importance of this venture before, but wanted to highlight and tell anyone listening that the first sneaker dropping from the JEMS manufacturing facility and carried by DSW arrives this month. https://jemsbypensole.com/

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