Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Why Are Black Women Hoopers Failing to Get Signature Basketball Sneakers?

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Video Breakdown: 0:00 Intro 1:15 Racial Breakdown of the WNBA and NBA 5:17 Racial Breakdown of WNBA and NBA All-Stars 23 6:59 Talent or Popularity? 10:55 Instagram Followers 11:40 New Balance enters Women’s Hoops 12:31 Diversity at Sneaker Brands 13:20 Who Deserves a Signature? 14:40 Amazing Women Don’t have Signatures 16:16 Wrap-Up In a post…

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Walt “Clyde” Frazier ‘Clyde’s Closet’ Reps the 50th Anniversary of Puma x Clyde

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Source: CELEBRATE THE 50TH ANNIVERSARY OF WALT “CLYDE” FRAZIER’S SIGNATURE SHOE WITH PUMA HOOPS CLYDE’S CLOSET It’s Hip-Hop’s 50th anniversary and it’s appropriate that the culture that began in the South Bronx coincide with the legacy of Puma’s connection with the foundation of sneaker culture and Hip-Hop in the NBA. Clyde Frazier was the professional…

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Why JEMS by Pensole Dropping a Sneaker at DSW is Important | Why I Love Sneakers Ep. 12

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If you’ve never heard of JEMS by Pensole check out this video: https://www.youtube.com/watch?v=JCZCpTcN6dw&t=158s I discussed the importance of this venture before, but wanted to highlight and tell anyone listening that the first sneaker dropping from the JEMS manufacturing facility and carried by DSW arrives this month. https://jemsbypensole.com/

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A Visit to the New Norcross Mazda Dealership and Test Driving the 2024 Mazda CX-90 Inline 6 Turbo

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#testdrive I took my CX-5 in to be serviced at the newest Mazda dealership in the region. The facility was beautifully designed, so I decided to record the place and test drive the latest flagship model from Mazda, the CX-90. Thanks to my salesperson Michael Webb. https://www.norcrossmazdamemphis.com/ 0:00 Introduction 0:50 Checking Out a Few of…

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The Increase in Marketing by adidas Indicates a Different More Aggressive U.S. Strategy – #archwritingprompt

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adidas celebrated history in the making yesterday as the University of Nebraska-Lincoln Women’s Volleyball team broke the attendance record for any women’s sporting event in global history Source: adidas Celebrates Future of Sport with Record-Breaking Crowd in Nebraska, Signs Star Volleyball Player Lexi Rodriguez to NIL Deal One of adidas’ biggest downfalls has been the…

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Could Jordan Brand Disrupt Handbags and Purses? The Jordan Monogram Duffle Bag

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Black/Gold: https://stockx.pvxt.net/ZQLYx0 Red/White: https://stockx.pvxt.net/oq5oye The Jordan Monogram Pack includes a crossbody bag, backpack and these duffle bags. The collection features an AOP with the number 23 and Jumpman Logos. Does Jordan Brand have the ability to disrupt the purse, handbag and luxury industry? If sneaker culture is purchasing travel items or simply making handbags, wouldn’t…

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Why Noah Lyles Might be Right: Should the NBA Title be Considered a World Championship?

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  The World Championships were amazing this season as the USA dominated the medal count. Stories of redemption, heartbreak and amazing accomplishments pushed viewership on the NBC Sports YouTube digital platform to groundbreaking levels lending credence to recent comments by Noah Lyles about why Track and Field is truly representative of the world and the…

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The ASICS “shinrin-yoku” Nature Bathing Pack Allows for analysis of Hype vs General Release Product – arch writing prompts

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The NATURE BATHING™ PACK offers a calming sensation from door to trail. The collection brings together some of the running community’s favourite ASICS silhouettes, including the GEL-NIMBUS™ 25 shoe, each rendered in calming neutral hues that mirror tones commonly found in nature. To further evoke the great outdoors through its design, the shoes in the…

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