Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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adidas Should be Telling the Derrick Rose Story | Game 3 2018 vs. Rockets – 17 Pts in 21 Minutes | Marketing

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Source: https://www.youtube.com/watch?v=7IGvNLTQenc Derrick Rose has been maligned and is now considered a journeyman player who should be signed to the league minimum. The former MVP was the shining star of adidas at a time when adidas didn’t have anyone or anything and the brand was basically dormant. D Rose brought some light to the Three Stripes….

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Sneakerhead of State by PENSOLE | High School Design Competition | Careers in Sneakers

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  Source: http://sneakerheadofstate.com As a former high school head coach, teacher and college professor my entire YouTube channel and all of my websites cater to one thing, educating and empowering those who don’t realize there are opportunities in the world of sneakers that go way beyond just copping and reselling. D’Wayne Edwards is placing a call…

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Tretorn by Andre 3000 Needs to be More Vocal | Marketing

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Source: http://us.tretorn.com/index.php/andre3000/ Andre 3000 is every rapper’s favorite rapper and a lot of us who enjoy Hip-Hop music that celebrates musicality and lyrics still place OutKast as the most important duo in music history… not just Hip-Hop. From the moment Southernplayalistic dropped in ’94 (a year of classics in Hip-Hop), everyone knew OutKast was something…

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Air Jordan 12 Retro ‘Wool’ | Authentic Verification

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The Retro 12 got a 10 dollar bump up in price to 200.00 because Jordan Brand added a fleece/wool upper to the classic retro. This video is quick and straight to the point with a 360 look at this release. [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=Air+Jordan+12+Retro+%27Wool%27&categoryId1=11450&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=aj12wool&listingType1=All&feedType=rss&lgeo=1″ items=”5″]

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With Champions Think 16 Collection, Nike Has Taken a Card From adidas’ 2017 Playbook | Marketing

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The picture above celebrates Rasheed Wallace and the Pistons championship. Out to deliver the Pistons their first title since 1990, Rasheed took matters into his own hands during a physical Game 4 of the 2004 Finals at the Palace. After catching a cheap elbow mid-way through the third quarter, he responded by converting his passion and…

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NIKE, Inc. Acquires Invertex As A Solution for the Home Becoming the Dressing Room

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  The move will strengthen digital capabilities within the brand’s Consumer Direct Offense. Source: NIKE, Inc. Acquires Computer Vision Leader Invertex Nike is functioning less like a marketing company that sells athletic gear and more like a tech company building a functional e-commerce platform that allows for a complete immersion into Nike culture without ever…

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