Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Puma Continues to Solidify International Presence With Senegal Football Relationship

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PARTNERSHIP WILL START FOR THE WORLD CUP 2018 PUMA and the Senegalese Football Association (Fédération Sénégalaise de Football, SFA) today, mutually announced a long-term agreement Source: PUMA AND SENEGAL FOOTBALL ASSOCIATION ANNOUNCE LONG-TERM PARTNERSHIP Puma continues to build long term relationships with international soccer teams gearing up for the World Cup. Use the source link…

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Luxury Brands are Shifting into Sneaker Resell Establishing the Importance of the Once “Niche” Market

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While details of the deal were not disclosed, the partnership will help expand Stadium Goods, the streetwear and sneaker resale store and e-commerce site that’s grown quickly over the past two years. Jed Stiller and John McPheters founded StadiumGoods.com and opened its SoHo shop in October 2015. Stiller previously worked in hospitality and was a partner…

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New Balance “Fearlessly Independent Since 1906″ is the “Originals” adidas Campaign of 2017 | Marketing

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Source: NEW BALANCE DEBUTS “FEARLESSLY INDEPENDENT SINCE 1906″ GLOBAL BRAND PLATFORM THAT REFLECTS ITS HERITAGE AND MISSION TO CHALLENGE THE STATUS QUO The title of this post was going to be, New Balance “Fearlessly Independent” is the Most Non-White Campaign Ever & That’s Okay I changed it because it’s not the most non-White, but at…

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