Originally posted on Housakicks Nike does nothing by accident, everything the brand does is well calculated. There is a huge women’s movement going on now where their voices are being tremendously heard worldwide. It stems from the recent allegations many prominent men in Hollywood have been accused of. I won’t get into details about it, that’s…
Around the world there are people whose fearless self-expression and nonconformist attitudes turn heads and set trends. They’re style pioneers, making a statement with their fashion, their art and their words. They are classics. Source: All-Star Line Up Challenges You to Be YOU A strategic alliance can take a mediocre product and give it immediate…
Originally posted on Housakicks I’ve been quite busy with a lot of household work and finding spare time to write has been darn near impossible. I was able to carve a little bit of time today and I was led to look at Jordan Brand’s line up for the month of February. Out of the 17…
Nike announced today that it has signed its second major wind contract with Avangrid Renewables — this time for 86 megawatts of Texas wind power — positioning the brand to achieve its 2025 target of sourcing 100-percent renewable energy. Source: Nike Takes Steps Toward 100% Renewable Energy in North America During Investor’s Day 2017 Nike…
Originally posted on Housakicks I’ve now looked at a total of 7 sneaker info related sites/blogs and not one of them seems to know what inspired Nike to create the Nike Sportswear Nautical Redux Pack. It seems like a great deal of individuals behind these sites are only interested in “being the first one to have the…
Originally posted on Housakicks Jordan Brand has definitely taken a different trajectory in 2018 and it was engendered by the poor performance of many of their Jordan Retros in the past 4 years. The Jordan line has been met with a lot of contempt and outlets became most of the GR Retros final destination. When you think about…
The Ewing January Retro Collection will release in stores and online today with an MSRP of $125 for the 33 HI and $120 for the Eclipse and Concept. This collection is inspired by Black History Month and features a Black/Gold color theme. The 33 Hi features for the first time a modernized upper with weave…
Pictured the AWOL Atlanta in Grey In my daily browsing I often run across kicks and typically it’s something everyone is talking about. Sometimes I’m introduced to brands by other people in the culture. Whatever and whenever I find something new I get excited… even when I discover that the brand has been around…
The Converse x Dr. Woo collection releases January 20 on converse.com and at select retailers. Source: Converse and Dr. Woo Collaborate on the Chuck 70 I have to admit that I could have easily just written that Converse is dropping a Dr. Woo collab on the Chuck and it would have been a narrative of…
Source: ADIDAS ALPHABOUNCE INTRODUCES FIRST MAJOR SILHOUETTE UPDATE FOR RUNNING-FIRST TRAINING VERSATILITY WITH BEYOND In November of last year adidas dropped the first video for the “Calling All Creators” campaign. In December a second installation arrived and in both instances I made a point to discuss why the direction of sport appeared to be against…
Originally posted on Housakicks The Air Jordan 3 Black Cement is probably going to be one of the most anticipated retros of the year. Since the Jordan 3 White Cement “88” made a return with the Nike Air logo on the back , we’ve been teased with rumors of the possible return of the Black Cement 3,…
Originally posted on Housakicks The Gatorade collection definitely exceeded my expectations, especially the Jordan 1’s. I thought for sure they were going to collect dust on retailers’s shelves but I was absolutely wrong. And I think bootleggers also shared my initial opinions until they saw how well the shoes were doing on marketplaces like eBay or StockX….
pic via ABC News Source: No need to worry about Sloane Stephens … yet I recently wrote that Under Armour should not have let Sloane walk. I felt that an endorsement of her was a shot in the right direction in building rapport with a critical audience of growing women athletes, black women. Sloane…
Jamming, PUMA’s newest top-of-the-line running shoe. With a form-fitting evoKNIT upper and a high-tech midsole comprised of free-floating NRGY beads. evoKNIT, Free-floating NRGY beads, Translucent TPU encases the multi-coloured NRGY beads, internal 3D heel clip Source: Jamming Men’s Running Shoes, buy it @ www.puma.com There are only so many iterations of footwear that can be…
Shop Under Armour for Men’s UA Slingflex Rise Running Shoes in our Men’s Shoes department. Free shipping is available in US. Source: Men’s UA Slingflex Rise Running Shoes | Under Armour US The UA Slingflex has been one of the best designed shoes from Under Armour. The shoe utilizes Threadborne and Charged cushioning and comes…
The collection comes in women’s sizes 5-12. Source: Jordan Brand Reveals Spring 2018 Women’s Collection In the last two years Nike’s dominance has been disrupted. Sales have slowed and there is banter throughout the industry that adidas caused problems for Nike. In the women’s market Lululemon and even Victoria’s Secret is the culprit. I’ve been…
Source: adidas Announces Release Of FUTURECRAFT 4D, Officially Ushering In The Future Of Sport Performance Footwear The Futurecraft is finally ready for launch and my favorite advertising company masquerading as a sportswear company has dropped a notch lower on my list as my favorite. Let me explain… a year ago my excitement was at an…
Source: https://www.simisleighs.com Simi crushed it finishing 3rd in the skeleton event in Lake Placid today. Why is this important? Skeleton is a sport many people haven’t heard of, let alone watched. The Winter Olympics isn’t nearly as visible as the Summer Olympics. However, sports are often about the narratives created. Yesterday Nike shared Simi’s story…
How one woman went from an everyday exerciser to one race away from being Africa’s first female Olympic skeleton athlete in less than four months. Source: Sleigh, Simidele Adeagbo, Sleigh I have to be honest here… I don’t think this story will go viral or be shared multiple times. I also don’t think that a…
Source: adidas Originals Revives adicolor Apparel Franchise in SS18 This post isn’t really an analysis of any type. It’s an acknowledgement that adidas realizes where it’s success last year was. They are making a return to the bold statements of the 70s by unleashing a barrage of color. I’m sharing this simply for the pictures….
Originally posted on Housakicks In my post yesterday, I hope you were able to see the structure Nike has put in place for releasing their products. I explained that retailers like Footlocker ( and its derivatives), Finishline, DTLR will be allocated performance/sporty shoes while sneaker boutiques like KITH will be given exclusive/lifestyle sneakers. And the the Air Jordan Why…
Originally posted on Housakicks Nike is painting a clear picture with every release they put before our eyes. I don’t recall Nike ever putting out a list of stockists for their sneakers; but in the past six months, the brand has done that for two key releases: the Off- white Collection and the upcoming Levi’s Air…
