Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Under Armour Announces Strategic Changes In Its Digital Business | Will Top Down Improve UA?

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Under Armour has announced adjustments to its Digital division. Paul Fipps, Chief Technology Officer said, “As part of the restructuring we initiated this summer that integrates technology across our core business—connected fitness digital product, digital engineering and digital media— will now all report directly to me. This integration significantly enhances our ability to engage consumers…

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Everything You Ever Wanted To Know About Supreme But Were Afraid To Ask | Highsnobiety

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Ever since opening its doors in 1994, Supreme has become a global phenomenon with stores in Europe, the United States, and Japan. Source: The Supreme Family Tree | Highsnobiety I’m sure daily visitors to Highsnobiety already browsed through the comprehensive post. The Supreme family tree runs deep and the layers overlap and extend to brands…

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The Nike Air Foamposite Sneaker Is Dead and Took Retailers With It

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Originally posted on Housakicks The Nike Air Foamposite sneakers will always resonate with the DC area; nine years ago the Foamposites were still one of the hottest commodities on the market. 2007-2009 were probably the best years of the Foamposite sneakers; we witnessed the arrival of the Eggplants, the Cactus, the Coppers, the Pewters, the Electro Lime and…

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The Air Jordan 11 Concord Will Return in 2018, Will It Bear The #45

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Originally posted on Housakicks Nike’s Edit To Amplify strategy is written all over their 2018 release calendar. We already know the Black Cement Air Jordan 3 is making a return next year. I had already shared a post in the Summer alluding to the imminent revisitation of the Air Jordan 11 Concord. Jordan Brand confirmed that the Concord…

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Shiekh’s Bankruptcy Plan Being Contingent on Nike Is Flawed

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Source: https://sgbonline.com/sheikh-shoes-betting-on-nike-for-turnaround/ Sheikh Shoes ultimately blamed its trip to bankruptcy court on its inability to secure shipments from Nike, by far its largest supplier that holds an unsecured During Investor’s Day Nike stated clearly they were going to begin cutting off mediocre retail outlets. The Swoosh is looking at owning 80% of its retail doors for…

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