Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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It Would Be Smart for adidas, Nike and Under Armour to End Their Amazon Relationships… but they can’t

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Amazon is falling into the same trap as GE. Or is it? Source: There’s precedent for Amazon competing with so many companies. It doesn’t end well. I know the chart above showing how Amazon’s acquisition of Whole Foods tanked the stock prices of grocery counterparts doesn’t quite fit a sports and sportswear website, but let…

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2017 NIKE, Inc. Investor Meeting | The Scale of Sport Highlights – A Detailed Breakdown

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Source: 2017 NIKE, Inc. Investor Meeting NOTE: My comments are in parenthesis. This will be updated as I edit the pictures to insert them in the transcription. Check back throughout the day. I transcribed the presentation as best as possible from the Investor Meeting Livestream. Please ask questions about any abbreviations you don’t understand. I…

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Coming Soon | Juice X Adidas Consortium NMD Racer BB9155

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Originally posted on Housakicks The Juice X Adidas Consortium NMD Racer is supposedly releasing in the Spring/Summer of 2018; the shoes were birthed out of a project with Adidas and trendy brand CLOT in conjunction with Japanese artist Madsaki. You can recognize Madsaki arts all over the uppers of the shoes which feature his signature Alienegra thorns…

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Black People “USED” to Spend More on Shoes Than Any Other Group | Footwear Consumer Report 2017

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Source: FDRA | Footwear Consumer Report 2017 I contemplated writing the title. I initially thought of stating that this is the most comprehensive article online in regard to footwear demographics. Ultimately my internal argument settled on what I thought was eye catching in this discussion: Black People and the amount we spend on footwear. FDRA…

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