Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Pay Attention, Nike Surprise Release Of The Air Jordan 11 “Win Like 82” 378037 123

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Originally posted on Housakicks I shared a post yesterday elaborating a bit more about the Nike DTC ( Direct To Consumer) campaign, and if you are paying attention like my buddy Chris from ARCH says, you’ll notice that everything Nike is doing as of late is geared toward the DTC. The Air Jordan 11 “Win Like 82”…

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