Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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ASICS Takes On The World Via Regent Street In London

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Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. ASICS has opened its largest store to coincide with the biggest campaign they’ve done in the last 25 years. The #IMOVEME strategy represents the shift in shopping that is happening across sportswear. Every brand is taking…

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Air Jordan 11 Gym Red & Midnight Navy: Which Is Real Or Fake | A Tale Of Confusion

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Originally posted on Housakicks This article was birthed out of my frustration with the lack of common sense some of us display at times.  But i don’t want to sound arrogant and condescending because people ask questions because they are genuinely looking for answers. A few days ago, an individual in a sneaker group posted a…

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Under Armour Layoffs and Why Connected Fitness Was a Mistake | 2nd Quarter 2017

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Source: http://investor.underarmour.com/releasedetail.cfm?ReleaseID=1035246 Under Armour Conference Call this Morning: http://investor.underarmour.com/eventdetail.cfm?eventid=183715 With over 200 Layoffs on the horizon, similar to Nike in the recent months, Under Armour can’t carry the weight of this setback. The company has been the orchestrator of its own problems. I wrote these articles in the past year: Why “Under Armour Sprinting Past Its Footwear…

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ASICS Launches #IMOVEME Campaign | The Largest Marketing Campaign for the Brand in 25 Years

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Moving changes you for the better. After you move, you always feel stronger and happier. -> #ASICS #IMoveMe Source: ASICS Kobe, July 31st, 2017 – Today, true sport performance brand ASICS unveils a new global brand message, identity, retail concept and powerful integrated brand activation – the brand’s most significant marketing initiative in over 25 years….

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Scottie Pippen Ewing’s Poster Dunk Was Immortalized On The Nike Air More Uptempo Knicks Edition

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Originally posted on Housakicks It was Game 6 of the 1994 Eastern Conference Semifinals between the Bulls and the Knicks. On one of the fastbreaks I guess P. Ewing tried to block Pippen and was utterly demolished by A MONSTROUS DUNK  followed up by a disrespecting push off afterwards courtesy of Scottie again. Pippen said of…

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