Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Pharrell Williams’ Humanrace™ and adidas Originals Elevated Samba Colors Could End Like the Tennis Hu

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adidas and Pharrell Williams have a storied history of collaborating to elevate iconic silhouettes, from the adidas Superstar to the NMD. Source: Pharrell Williams’ Humanrace™ and adidas Originals Unveil Their Most Elevated Footwear Collection to Date with Humanrace Samba Colors by Pharrell Pharrell’s Adidas Tennis Hu was discounted heavily due to its lack of popularity…

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Anthony Joshua Leads the Charge as Under Armour Doubles Down on Youth Sports in Europe

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  https://www.underarmournext.co.uk/ Under Armour shared an amazing picture of Anthony Joshua launching their latest store venture in the UK. “Today Under Armour athlete Anthony Joshua unveiled the home for Under Armour (UA) Next, an athletic programme designed to identify, train, and develop London’s young athletes and sports leaders of tomorrow. Joshua launched the new Battersea…

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Allbirds Quietly Adds Lanes | From the Feet Up – 50 Years of Beats & Sneaks – Mana Contemporary

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Buried in the details around this dope celebration of Hip-Hop and Sneaker Culture is a small detail: Allbirds and Veja are involved in this event. To my knowledge this is the first effort by environmentally conscious brands to participate in the education of the sneaker community. The information Allbirds and Veja will discuss isn’t presented…

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Merrell Women’s Moab 2 Decon 1TRL Birch/Camel J004710

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Check out the Women’s Merrell Moab 2 Decon: https://www.merrell.com/US/en/moab-2-decon-1trl/52450W.html Merrell delivers a deconstructed model of the classic Moab trail sneaker turning it into a rugged casual model that is more breathable and flexible. The sneaker removes the lining and cushion typically expected in a Moab and settles for a premium, natural leather with a cushioned…

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Karhu X Universal Works ”Inversion Illusion” Collection Shows Subtle Co-Branding

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The legendary Finnish sportswear brand Karhu and British contemporary clothing company Universal Works come together for a collaborative project, part of Universal Works’ ongoing Future Friendship series. Source: KARHU X UNIVERSAL WORKS ”INVERSION ILLUSION” adidas’ celebration of their relationship with BAPE delivered a Campus sneaker co-branded with the BAPE star logo on one side of…

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Fila Performance Running, Karhu Ikoni, Nike, Under Armour and Curry Brand and adidas Road to Records

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Fila Performance Running: https://www.fila.de/Featured/Running-Shoes/ Karhu Ikoni Trail 1: https://us.karhu.com/blogs/news/the-karhu-ikoni-trail-blends-technical-functionality-with-bold-style Nike Leak Protection: https://about.nike.com/en/newsroom/releases/nike-leak-protection-period-innovation Puma and Modibodi: https://arch-usa.com/girldads-need-to-check-out-this-puma-and-modibodi-collection-for-periods/ PUMA and Modibodi®: Period Pep Talks | Puma Provides Positive Promotion of Periods While Participating in Sport Under Armour and Steph Curry: https://about.underarmour.com/en/stories/2023/03/under-armour-and-stephen-curry-lock-in-groundbreaking-partnershi.html adidas’ Road to Records: https://news.adidas.com/running/adidas–history-making-adizero–road-to-records-returns-for-third-season/s/36e69aa4-dc9e-47b9-a85b-80a39f7e96ab Sock-a-Knee: https://sockaknee.com/ Video Breakdown 0:00 Introduction 0:24 Topics 0:36 Fila…

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