The marketing of footwear has shifted and a brand no longer requires major influencers such as sports stars. Obviously it helps when you can land a Steph Curry or Serena Williams, but that isn’t a requirement anymore. If you can land a person who does incredible things and you have the ability to build a…
Official Saucony site – Shop the full collection of Originals Sweepstakes and find what youre looking for today. Free shipping on all orders! Source: http://www.saucony.com/en/originals-sweepstakes/?icid=SAUC_home_1_Osweeps_enter Rules: http://www.saucony.com/en/content?caid=owntheoriginalsweeps-official-rules-20170307 I’m always excited about giveaways although I never win. Saucony is becoming a brand that makes me excited with their Lifestyle offers. Their running shoes have always been great, but…
Source: adidas Group – Investor Day 2017 If you are really interested in digging in to what adidas is doing in the next few years use this source link to watch the presentation made on Investor Day. There are pdf links available as well. (Info discovered via Matt Kish of the PDX).
Source: adidas NEWS STREAM : adidas Digital Sports releases the first-ever Future/fit Forecast When we talk trends in footwear we usually think about fashion, but the latest trend is information, specifically digital information that allows us to be more aware of our fitness and health. After the holidays last year Under Armour delivered a batch…
Source: adidas NEWS STREAM : adidas Originals – EQT Support 93/17 adidas continues to drop kicks that are right on trend and right on time. The previous EQT 93/17 actually popped after the initial release. The 180 dollar shoe rose to about 299 and then tapered off. It remains at that price point which isn’t…
Subscribe to arch on YouTube Here is the arch video on the Zebra below: Originally posted on Housakicks Perfectkicks is another infamous IG account that pride itself in selling only authentic fakes or to put it in more understandable words, Fakes that have been manufactured with OEM ( original equipment materials). They go to the extent…
Josh Luber of StockX did an incredible analysis of the adidas Resell market history: https://stockx.com/outsole/the-history-of-adidas-resell/ The history isn’t really a history it’s a shoe sprinkled here and there over the course of 8 years. Adidas has only become a force in resale since Kanye’s arrival and as much as many people don’t want to credit Kanye…
The cracks are showing. Source: The Sports Bubble Has Already Burst | The Big Lead I wrote an article at the beginning of the NBA season that explained how I thought the NBA could help repair the basketball shoe sales arena. Although analysts have been stating over and over that basketball will not be coming…
Below is the Twitter feed for Apex Marketing Group. Here is a copy of the sponsorship breakdown by sportsbrand. It’s a cool chart to analyze and discuss. Nike rules again, but does it matter? Sports viewing is down across the board. The NCAA is probably the only sports event that won’t see a decrease as…
Source: Under Armour Announces Clay Dean as Chief Innovation Officer Under Armour names a former General Motors veteran to lead its innovation team. The move doesn’t inspire the stock market, and it does absolutely nothing to help move product. What exactly will Clay Dean bring to the table to offset the falling trend in…
Join the official bracket game of NCAA® March Madness®. Brackets lock on Thursday, March 16th at 12pm ET! May the best bracket win! Source: NCAA® March Madness® Bracket Challenge It’s that time again!!!!! The greatest basketball time of the year. Sign up and make your picks. Even the people who don’t know who is on…
Originally posted on Housakicks Adidas is cruising right now when it comes to casual/running/lifestyle sneakers; and I mean literally cruising.. Every shoe of theirs has been slapped with their revolutionary boost midsole. They have completely disrupted the running/casual/lifestyle market and other brands have yet to give Adidas a serious challenge. Nike is still the most dominant…
Originally posted on Housakicks The Foamposite copper is officially coming back on April 17, and you can bet that they will be mass produced. I remember picking up a pair in 2009 and the whole event was a fiasco- by the time 8 am hit on the cold morning, there was a parade outside the mall…
A few days ago I wrote a post about Puma x Trapstar and expressed whether I thought Puma’s fusion of Jamaican inspired sportswear and Trapstar streetwear would actually translate into sales with guys for Puma. Puma x Trapstar – SS17 | Hanon | Will This Get Guys Into Puma? adidas has created a similarly inspired…
This video is a couple of years old, but it’s my first time seeing this. How could I have overlooked this? The concept is great and the training in this manner is intense. The fight loyalist in me doesn’t like the idea of extending the rounds beyond 3 minute sparring, but watching this is fascinating….
Kith bridges coasts by partnering with Los Angeles-based label Fear of God to create an all-new capsule. As a nod to Kith’s New York roots and its hometown team, this capsule is offered in a rich n Source: Kith x Fear of God Capsule I couldn’t get away with wearing this collection, but it’s ridiculously…
Atmos designer Hirofumi Kojima discusses Air Max culture and his affinity for the Jordan III. The atmos Air Jordan Air Max Pack releases March 18. Source: Nike News – Elephant in the Room: The atmos Air Max 1 x Jordan III Pack Dropping March 18th. Get your popcorn ready.
Amazon is now selling its very own private-label clothing brands. You know, they’re making it really easy for irritated publishing folks to write dystopias where The Everything Store constitutes the entire economy. Source: Amazon Is Making Its Own Clothing Now Jezebel.com I don’t care how much data an analyst looks at, until you’ve suffered through this…
Originally posted on Housakicks I used the title openly fake jordans with caution; I still think using words like UA (Unauthorized), B grade ( for fakes) is still deceptive. At least there are several sellers who are brave enough to use the good old ” replica or fake” adjective in their title description. Ebay has become…
Originally posted on Housakicks Ever since the “Bred 1” made a comeback in 2016, many sneaker enthusiasts have been impatiently waiting for a reissue of the “Royal 1”. And the news finally came a few days ago when JB announced the official release date of the shoes. The most replicated Jordan retros are the “I &…
Originally posted on Housakicks Pizza Hut Basketball Shoes That Can Order Pizza For You? It makes no darn sense, it’s a STUPID IDEA from Pizza hut, and they need to stay in their lane- making greasy pizza to keep your blood cholesterol high. It doesn’t even make any sense, we are trying to eat healthy and…
I was asked a question about the Dunk and how the shoe has taken a backseat in sneaker culture. I wrote a post answering. Here is the link: Sneakerking of Memphis Drops a Great Question-Part 2: Why Has the Hype Died on the Dunk Nike has revitalized the Dunk. This elite version is more streamlined…
