Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

Birkenstock Captures the Importance of Cross Demographic Marketing in one Shot @birkenstock

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Source: Birkenstock (@birkenstock) • Instagram photos and videos The Kyoto is my favorite pair of Birks. In this picture featured on the Birkenstock IG page the brand delivers a graphic that lives across demographics and captures the cool aesthetic of a company that understands “fly is forever” and “fresh is a fact” no matter the…

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The 2023 Collection: Chapter 02 from adidas Basketball | It’s Hard to Not See Fear of God

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Don’t want to read the article, click to watch the video. A premium exhibition in intentional design, the versatile footwear and apparel line balances bold simplicity and ultra-premium materials Today, adidas Basketball presents The 2023 Collection: Chapter Source: The 2023 Collection: Chapter 02 Ushers In adidas Basketball’s New Era of Originality On and Off The…

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JoIN: Jobs of Interest Now available | Deckers Brands Careers – Over 125 non-retail Positions in the U.S.

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Deckers Brands offers a diverse portfolio of fashion and performance lifestyle brands, including the UGG® brand, Teva®, Sanuk®, HOKA ONE ONE® and Koolaburra by UGG®. Careers (myworkdayjobs.com) Jobs of Interest Now available (JOIN) is a joint program to educate sneaker culture, students and employees in the marketplace, of the vast opportunities with footwear and apparel brands…

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@ASICSAmerica Track and Field Delivers Support to Grassroots Program MHEA (Memphis-Area Home Education Association)

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  Track & Field – MHEA (mymhea.org) Coach Bill Duff is the coach of the Memphis-Area Home Education Association’s track and field team. The homeschool team doesn’t have the traditional infrastructure of other high school programs. Because MHEA is basically an organization supporting a broad spectrum of parents who have chosen an alternative form of…

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Under Armour’s Black History Month Drops Have Been Both Empowering and Dope, but It Doesn’t Matter… Here’s Why

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Source: Celebrating Black History Month The spate of Black History Month sneaker collections has diminished considerably, but Under Armour has made an effort to consistently outdo itself every year over the last 5 celebrations. The brand has delivered collaborative efforts with this generation’s Gordon Parks, Devin Allen: Under Armour’s Inspirational Collab with Devin Allen Could…

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You People | Culture, Kicks and Thirty-Something Dating: If it Ain’t Broke

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Kenya Barris returns to the well of interracial dating and relies heavily on a tried-and-true format. There aren’t any spoilers here because you can’t spoil anything derived from the well of Blackish. The film is familiar, horribly timed, with references to police brutality and of course there are sneakers… which unfortunately feels dated and so…

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My Merrell x Unlikely Hikers Story featuring the Merrell Moab 3 Mid WP x Unlikely Hikers

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  #disabledveteran Buy the Merrell x Unlikely Hikers Moab 3 Mid WP: https://www.merrell.com/US/en/moab-3-mid-waterproof-x-unlikely-hikers/53941M.html?dwvar_53941M_color=J499993#cgid=unlikely-hikers&start=1 Visit the Unlikely Hikers website: https://unlikelyhikers.org/ Music by Vince Allen, subscribe to Vince on YouTube: https://www.youtube.com/@UCU4UrxP4sOrflGGPJYmEeoA

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COMUNITYmade Delivers Their Take on the Classic Hi-Top Court Sneaker | The Hewitt

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– Designed, developed, and handcrafted in L.A. using our proprietary men’s and women’s lasts, for the perfect fit – Upper combination of Premium Mastrotto® Italian leathers and suede, with a soft, buttery feel that provides a LUXE experience from the first wear – NEW 2.0 Deluxe handcrafted, made in USA leather laces or premium cotton – NEW 2.0 Blumaka® midsole, utilizing 85% recycled…

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Vans x Alltimers is an All-White New Silhouette No One Will Skate – Cause it’s Too Clean

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Source: Alltimers Collection Cause the new model from Vans, the Zahba is just too clean. From Vans: THE VANS SKATEBOARDING X ALLTIMERS ZAHBA COLLAB IS AN EASY-TO-WEAR, ALL-WHITE SILHOUETTE WITH SUBTLE DEBOSSED ALLTIMERS MARTINI LOGO ON THE HEEL AND VANS DEBOSSED LOGO ON THE TONGUE. FINISHED WITH VANS SKATEBOARDING X ALLTIMERS CO-BRANDED LACES IN THREE…

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adidas x IVY PARK: A PARK TRAIL Delivers a Ton of Visuals for the New Collection

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  adidas and Beyoncé’s IVY PARK announce their latest collaborative collection called PARK TRAIL; a new rule-breaking, trail-blazing expression of performance wear from adidas x IVY PARK. PARK TRAIL is Over 116 visuals are available to browse for the latest collection with Queen Bey. It’s the most extensive amount of imagery for any product release…

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A Quiet Collab Continues Merrell’s Support of an Unlikely Demographic | Merrell x Unlikely Hikers

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You are welcome here. Nature is infinitely diverse and so are we. We ARE nature. unlikelyhikers@gmail.com Unlikely Hikers is a diverse, anti-racist, body-liberating outdoor community. The Merrell collab includes: Wide widths and hard to find sizes such as women’s 13 and men’s 16 Plus size lumbar pack and sling Shirts up to size 6X Source:…

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ASICS​​ Elevates Gamers and Media with ‘Mind Games – The Experiment’ Documentary

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Since Nike’s Breaking2 experiment, I’ve stated the most important foray for brands would be in developing media, specifically sports film and television series. Nike jumped off the new year with a streaming fitness service on Netflix, but what I was aiming towards in my prediction was the creation of long-form video content to rival original…

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