Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

Why Signature Shoes Matter to Brands

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The Paul George and Kyrie Irving Signature series from Nike are low end items with high end value. The same with the Adidas Lillard Signature line. These models cost 100-120 dollars. Which is still an expensive shoe, but when you consider the production, design, marketing, and endorser, the 120 dollar price point makes these signatures…

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The Resale Market For Sneakers Is Red Hot | Marketplace Morning Edition

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  Source: http://www.marketplace.org/2017/01/10/business/resale-market-sneakers-red-hot by story and photo by Sally Herships@sherships I don’t often get interviewed for much, but this was a very cool experience to be interviewed by Sally Herships who is a journalist at NPR (APR) Marketplace. The original interview with me was about 20 minutes long and touched on a variety of topics. I…

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