I guess creating a promo for selling 70 pair of shoes in 7 days seems kind of small in the grand scheme of things, but that’s what I’m doing. Building a brand is difficult primarily because getting press coverage is non-existent unless you know “people”… and I don’t know people, but I do know my…
Merlot Denim & Suede Allen by ARCH Casual/Merlot Suede & Denim Allen
Rust Denim & Suede by ARCH Casual/Rust Suede & Denim Allen
ARCH Casual: The Allen in Black Suede & Denim with Kenneth Cole Satchel/Black Suede & Denim Allen
ARCH Casual: The Allen in Oak Denim & Suede/Oak Suede & Denim Allen
The Allen in Olive Denim & Suede with Levi’s Field Jacket
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
Instead of writing the marketing report for last month on the ARCH site, I dropped it on my CB Publishing website. If you aren’t familiar with that site, here is a short description: CB Publishing is home to information about entertainment, business and education written by several authors and edited and written by me. I…
It’s been a while since I updated the site with my workout, but that doesn’t mean I haven’t been working out at all. A few weeks back I tweaked the same calf muscle that is always getting tweaked so I moved my workout into the house and went back to my classic Wii Training. You…
The CG097II Lightweight Trainer (Designed by Ian Matic Gale of Barbados) SOLD OUT The CG097II weighed in at 6ounces and utilized a segmented outsole for a flexible outsole that allows the foot to move naturally. The shoe featured nubuck and mesh with a perforated insole. This limited release shipped with a Rumbatime watch and a…
I wrote an article a few weeks ago, precisely on August 5th, called More Marketing Advice From A Non-Guru Unafraid to Fail. In that article I began discussing PR and marketing as it dealt with my writing and sneaker company. I followed that article up with information added to the ARCH Facebook page. What is all of this…
As usual it is my goal to make sure I keep anyone interested abreast of what’s happening with the company. While the CG097II is selling a greater pace than the Casual shoe, I decided that the early Fall release would be new versions of The Allen casual shoe. I am also working on winterized versions…
If you don’t know PSFK is one of the best websites in the world for trends and information that is cutting edge. It is an absolute honor to have been chosen for an interview! That means someone thinks that my little engine that could is worth the time. Thank you to Viki Imrie for choosing…
I had a great article written about the shoe company today on PSFK, but the link is directed here instead of the ARCH website. If you would like to check out the shoes then click this link www.arch-usa.com . Thanks for stopping by! Chris B Learn more about ARCH
Special shoutout to Harrison T. Crite of The X-Styles. Harrison T. Crite is a rising wardrobe stylist from NYC, who runs an all-male fashion blog. He did an interview with me on his blog, http://thexstylez.blogspot.com/, along with an unexpected photo shoot featuring ARCH casual wear. I am honored to have Harrison take an interest in…
I recently took a couple of weeks off to enjoy a vacation to the most inspiring and wonderful place on Earth. The fam went to Disneyworld Orlando and although my feet hurt like the writer in Misery after Kathy Bates did her thing with the club, I was still inspired. I was able to step…
