Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Under Armour Continues to Double Down on Athletes with Smart Sneaker Tech Tackling Two Problems | UA SlipSpeed

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Introducing UA SlipSpeed, Under Armour’s Most Versatile Training Shoe Designed for Athletes Crocs, Birks and Yeezy Slides have one thing in common, they replaced the standard uniform of athletes across the country. There was a time when any gym you walked into you would find kids wearing Nike socks and slides. It was such a…

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Coco Gauff and New Balance Look Towards Legacy with Contract Extension and New CG1

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Source: Coco Gauff Signs Extension Contract with Longtime Sponsor New Balance  The importance of New Balance’s signature sneaker with Coco Guaff is immeasurable, although it won’t show up in the sales column. This signature sneaker and the contract extension shows a dedication to women in sports.  In a recent post on Saysh, Allyson Felix’s footwear…

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How ENTERGALACTIC Hearkens to the Height of Novel Writers Like Omar Tyree and Eric Jerome Dickey

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During the 90s an explosion of Black art took place landing novelists and filmmakers in bookstores and film complexes in what many considered a second Black Art Renaissance. As “sistergirl” lit came into prominence, led by Terry McMillan’s “How Stella Got Her Groove Back“, the book became a film featuring Angela Basset and Whitney Houston,…

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Allyson Felix’s Pride in the Placement of Her Saysh Brand in Foot Locker Is Misguided

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“Saysh is the first female, black-owned footwear brand ever to be carried at @footlocker, and we’re really proud of the change we’re creating. Find Saysh Two IRL only at @footlocker.” Source: Saysh (@bysaysh) • Instagram photos and videos I’m a fan of Allyson Felix. Her accomplishments inspire my daughter’s participation in track and field. As…

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