Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Kerley in Oakley? Black Panther Marvels and Nike’s Angels Clean Sweep | Brand Moments from the Olympic Trials for Track and Field

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Fred Kerley in Oakley? Fred Kerley’s eyes remained hidden behind sport lenses. The camera slowly moves in on the champion runner, but instead of a story about his previous wins and training, his Oakley running kit and Nike shoes become the point of the story. ASICS is currently running a Fred Kerley spot after the…

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776 Invitational and Grand Slam Track | Two Good Concepts but Not Enough

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Introducing the 776 Invitational. Coming September 2024. Source: 776 Invitational According to reports, Olympian Michael Johnson has raised over 20 million dollars for the Grand Slam Track League. I can’t find a website… He’s landed New Balance sponsored Sydney McLaughlin-Levrone as the first commitment, but outside of articles on websites and unlike another upcoming event…

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How Jaylen Brown’s 2024 NBA Finals MVP Cements the Declining Value of Signature Hoops Shoes

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ESPN delivered insight into how Jaylen Brown grabbed the prestigious Finals MVP award. With three signature sneaker athletes in this year’s championship game, Brown nabbed the coveted award while not being attached to a sneaker brand. Jayson Tatum and Luka Doncic have signature sneakers with Jordan Brand. Kyrie Irving is with Chinese brand Anta. Sneaker…

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