Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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The Green Leaf Standard from New Balance Blooms this Spring, but You Probably Didn’t Know 

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Source: New Balance Debuts Footwear Collection that Meets the Brand’s Green Leaf Standard Environmentally responsible programs are in fashion, but what do they really mean? Nike’s Move to Zero, adidas’ Made to be Remade, are all well-meaning programs needed because every footwear company producing endless SKUs are contributing to increases in greenhouse gases. Each new…

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Camper’s Runner K21 Takes NFW MIRUM® and delivers a 100% Natural Sneaker Upper

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Made with MIRUM® Source: Made with MIRUM® USA The use of the word “take” is intentional. While MIRUM® is available for companies to utilize in the journey towards more sustainably made, eco-friendly sneakers, Allbirds announced their connection to NFW in 2021: Allbirds’ 2 Million Dollar Investment for Mirum™ Shouldn’t be the Focus, NFW Inc. Should…

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South Carolina 2022 Women’s National Championship, Under Armour, and ESPN’s On the Rail Camera

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If you missed yesterday’s championship game, I live tweeted the entire event with my thoughts as South Carolina put on a masterclass in defense and execution. #NCAAWBB The women’s championship game streaming on Hulu has angles so good it’s like being courtside. The Gamecocks are smashing right now. UConn looks outclassed. It looks like Under…

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Does eBay Really Have the Best Fees in the Game? How Shipping Shapes Sneaker Resale

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One of the primary methods of increasing the visibility of a listing on eBay is displaying a product with free shipping. On StockX the seller doesn’t pay shipping, my prediction is this will change in the very near future. Businesses, in response to Amazon’s long-standing policies which have shaped all of e-commerce, all offer some…

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The North Face Drops 3 New Colors of the VECTIV Escape I FUTURELIGHT™ 

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The Men’s VECTIV™ Escape I FUTURELIGHT™ Shoes leverage the forward propulsion of VECTIV™ and breathable-waterproof FUTURELIGHT™ for light, versatile shoes that’ll take your exploration to new heights. Source: Men’s VECTIV Escape I FUTURELIGHT™ | The North Face The constant collabs have taken TNF into the hype category, but the company continues to rollout one of…

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Wolverine Worldwide Brands collaborate with Pensole Lewis College on Design-Focused Masterclass

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Pensole Lewis College of Business & Design is partnering with Wolverine Worldwide – Merrell, Keds, Saucony, Sperry, & Wolverine – to help people reimagine the great outdoors. In this hands-on class experience, aspiring designers will learn the knowledge and skills they need to excel in the industry. Source: Apply – Welcome to Pensole Lewis College DETAILS…

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adidas’ NIL Network for Student-Athletes Offers an Opportunity for Continuous Engagement with an Important Demographic

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Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. Source: Imagining A More…

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The KARHU Mascot Pack Arrives During March Madness, Although the Brand Doesn’t Have a Team in the Race

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This March, KARHU puts the spotlight on our mascot—the legendary Finnish Sportsbear, with the introduction of the Mascot Pack. This carefully curated collection is a celebration of KARHU’s very own bear, the symbol that adorns each of our shoes and by which we are known in the world of sport and fashion. Source: THE MASCOT…

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