Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Nike’s Move to Zero Collection SS/2022 A Beautiful, Eco-Friendly Conundrum

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Spring and summer 2022 offer an array of products that move Nike closer to meeting its 2025 sustainability targets, all while treading a little lighter on the planet. Source: Move to Zero Collections Spring Summer 2022 Official Images Nike consistently promotes their commitment to sustainability. The Move to Zero program is admirable, but introducing collections…

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CNBC Reports on a Prediction arch Made Years Ago: Foot Locker says 2022 sales will fall as it expects to sell fewer Nike products

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Foot Locker shares are tumbling after the retailer forecast revenue to drop in 2022. Source: Foot Locker shares sink after retailer says 2022 sales will fall as it expects to sell fewer Nike products This is not gloating. I have a lot of friends at Foot Locker and it pains me to read a post…

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NBA Launchpad Seeks to Develop Technology to Improve Athlete Performance | Betterguards

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Over the next six months, NBA Launchpad portfolio companies will work alongside league and team advisors on R&D projects Source: NBA Launchpad selects 5 companies to develop future of basketball-related technology I recently delivered several posts on low-cut footwear and whether the sneakers are at fault for the increase in ankle injuries for NBA athletes….

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Kerby Jean-Raymond is Leaving Reebok Which Worries Me Even with the Foot Locker Announcement

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The sportswear megabrand appointed the designer as global creative director in September 2020. Photo from Cratemaster under Kerby Jean-Raymond’s direction. Source: Pyer Moss Founder Kerby Jean-Raymond Departs Reebok Less than a year ago I celebrated the beautiful imagery and marketing coming from Reebok. As I celebrated, I also realized that adidas was possibly putting lipstick…

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