Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

Columbia’s Subsidiary prAna and Pro Kabbadi | My Over-the-Top Marketing Analysis

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prAna’s mission is based on making eco-conscious products and our motivating our community of customers and peer businesses through sustainable clothing. Source: Sustainable Clothing | Sustainable Clothes The picture of a tree hugger, above, is not such a good marketing strategy. It’s kind of cheesy, but when compared with the physicality of Pro Kabbadi, juxtaposing…

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Justin Mensinger Instagram Live conversation with Charitybuzz (@charitybuzz) on Monday, Jan. 24th, at 3pm ET!

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Justin is doing an Instagram Live conversation with Charitybuzz (@charitybuzz) on Monday, Jan. 24th, at 3pm ET! We’ll talk about the collection, the BOKS organization benefiting from the auction, and what it all means to Justin. Charitybuzz: Boks Kids I recently finished “The Hype” on HBO Max. The streetwear competition sponsored by StockX, set up…

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Predictions, Why You Should Question Yeezy over Jumpman, and The Top Sold Sneakers in 2021 via arch Data

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In this video, I discuss why sneaker media needs to be careful accepting the Point of Sales data stating that Yeezy/adidas jumped over the Jumpman, again. Remember in 2017 this was stated, but I found that the data didn’t include Nike’s Direct Sales: Why You Should Question NPD’s Data About adidas Overtaking Jordan Brand I…

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Will eBay and Other 3rd Party Platforms Follow Amazon with a Seller Business Insurance Requirement?

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StockX and GOAT are platforms built to avoid issues requiring insurance by sellers. This is a benefit of selling on those sites. The seller and buyer remain anonymous throughout the transaction, placing the burden upon StockX and GOAT to maintain a friction free exchange. While this appears to be a benefit, the amount of money…

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@SneakerPhetish Delivers an Insightful Twitter Space #SampleSize on StockX NFTs

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A lot of links here, so check it out. Yesterday StockX informed everyone they introduced NFTs. There was a lot of speculation. I even dropped this video to help people gain an understanding of how I saw the move: https://www.youtube.com/watch?v=LGJIMZOr35Q&t=480s Last night during @SneakerPhetish ‘s Twitter Space named #SampleSize he was able to get some…

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Nike Shuts Down air.jordan.com and Forwards the Domain to Jordan.Nike.com

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I intentionally chose this image from Jordan Brand. Grumpy Westbrook symbolizes how I feel after touting the growth of Jordan Brand’s CMS. WHY NOT? UNITE. air.jordan.com | Slow and Consistent Storytelling Establishes Branding – ARCH-USA As Jordan Brand launched the air.jordan.com site, I lauded the strategy. In the post above, I talked about the considerable…

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