Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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The Silent Success of the Jordan Point Lane Infrared and Distance from Sneaker Culture | What’s Quietly Hot?

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What’s Quietly Hot – is a new series based on my resale data utilizing StockX. These are shoes that have taken off and are selling very well, but still under the radar. Source: Jordan Point Lane Infrared There is an overemphasis on the classics by many “sneakerheads”. There is always contention between those who consider…

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PUMA x Animal Crossing™ Drops  September 18th in Four Styles

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Source: PUMA x Animal Crossing™   PUMA x Animal Crossing™: New Horizons Wild Rider Men’s Sneakers $110.00 The wildly successful video game series Animal Crossing™: New Horizons is crossing over to apparel: these Wild Rider Low Boots feature an instantly recognisable screen-printed graphic design intersected with PUMA’s classic translucent PUMA Formstrip – it’s a design…

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Allbirds Would Benefit From Touting NFW vs Just Saying “Plant-Based Leather Shoes” | Analysis

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Learn about Allbirds’ Plant Leather (aka vegan leather). For way too long, fashion companies have relied on dirty synthetics and unsustainable leather, putting speed and costs before the environment. We wanted to put an end to that with a 100% natural, plant-based leather. Source: Plant-Based Leather Shoes | Sustainable Leather Alternative From Natural Materials |…

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Saucony Channels Doernbecher with the Run For Good Children’s Program

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Children’s Healthcare of Atlanta: The Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta is a national leader among childhood cancer, blood disorders, and blood and marrow transplant programs, serving children and young adults. Recognized as one of the top childhood cancer centers in the country by U.S. News & World Report, the…

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New Balance x Coco Gauff’s First Collection Seems to be Missing Parts of the Sales Strategy

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Source: NEW BALANCE AND COCO GAUFF REVEAL THE TENNIS STAR’S FIRST COLLECTION New Balance continues to roll out collabs utilizing their athletes and celebrating their endorsement of teams. It’s a page from the classic marketing textbook for sneaker companies. That isn’t what’s important here. What is important is how New Balance is balancing their relationships…

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