Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Hibbett Sports’ eCommerce UX/UI Strategy is a Smart Blend of Retail and Resale

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Hibbett Sports was once moving towards Sports Authority territory, until they launched their eCommerce platform. Since that time the retailer has become what I label as Nike’s GPS partner. Insider Ties: Footlocker Has a GPS Foot Locker once held the position as Nike’s favorite distribution outlet, but Hibbett Sports has taken over and the continued…

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Memphis Rox Climbing + Community 2024 Fundraiser | Outdoor Brands this is an Opportunity for Genuine Support

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Memphis Rox Climbing + Community 2024 Fundraiser by Memphis Rox Climbing + Community (fundrazr.com) At a time when outdoor brands are all looking for growth through fashion and influencer marketing, true connection to community occurs via support that last beyond the moment. Here in Memphis, we have an amazing facility that teaches Rock Climbing to…

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Why eBay Doesn’t Care About its SneakerCon Problem | Post Hoc Ergo Propter Hoc and an Exorcism

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image consists of Pharoahe Monch and th1rt3en’s song Cult45 and eBay’s Authentication Program eBay Sneakers’ recent growth looks amazing until you dig in to why the third-party platform’s numbers increased. In 2021 the company acquired SneakerCon and began an attempt at regaining the marketshare lost to StockX, GOAT and other platforms. eBay launched marketing campaigns…

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How the Vans AVE Represents a Business Filled with Overlooked Opportunities

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The AVE Skate shoe in Black/White is made with leather, suede, mesh textile, and synthetic uppers. No-sew construction creates durable uppers built to withstand the daily abuse of skateboarding. This combines with superior grip, built-in impact cushioning, uncompromising support and flex, and a locked-in fit that skaters demand. Source: Vans | AVE Black/White Skate Shoe…

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