Chris Burns – Page 70 – ARCH-USA

Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

Insider Ties Ep. 204 | Indie Sneaker Companies to Drop Your Holiday Cash On

Insider Ties Ep. 204 | Indie Sneaker Companies to Drop Your Holiday Cash On

Chris Burns4 years ago4 years ago01 mins

This year I’ve written about a number of independent brands. These brands do a great job of reminding us they are constantly fighting to gain attention. Here are the links to the brands in this video: COMUNITYmade https://www.comunitymade.com/collections/trending-now/products/womens-molino?variant=32956244951124 Brandblack https://brandblack.com/collections/new-arrivals-women/products/womens-capo-shearling-natural Clearweather https://clearweatherbrand.com/ CASBIA https://www.casbia.com/ CLAE https://www.clae.com/products/bradley-high-welt-black-water-repellent-leather Ewing Athletics https://shop.ewingathletics.com/ NinetyNine Products https://ninetynineproducts.com/

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Biz Talk Ep. 5 | adidas vs Nike in the Same Quarters & why adidas Needs Low-Mid Price Stars not Hype

Chris Burns4 years ago3 years ago02 mins

In this video I establish the importance of NPD Group and Matt Powell to explain that my micro set of data parallels the larger marketplace. I then show you the difference in Nike and adidas during this year and how Covid-19 caused problems, but the results were drastically different. I finally explain that adidas needs…

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Air Jordan 13 Retro White/Lucky Green-Black DB6537-113

Chris Burns4 years ago4 years ago01 mins

The Air Jordan 13 Retro has always been a solid drop for Jordan Brand. From the Flint to the Altitude, the right colorway is a guaranteed sell through every time. This model didn’t hit right away and can still be found in some sneaker shops. The green here isn’t as rich as it could be…

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Biz Talk Ep. 4 | Background Info on adidas, Resale, Hype and if Fear of God Can Help

Chris Burns4 years ago2 years ago12 mins

This video is all over the place, but my primary point is that adidas is no longer as hot as it was and with COVID-19 hitting the revenue numbers, the brand has to reignite interest. To better understand why adidas needs to recapture brand heat, I’m looking at resale and the reality that fashion designers…

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Air Jordan 14 Retro White/Black-Hyper Royal 487471-104

Chris Burns4 years ago4 years ago01 mins

Buy my books on the sneaker industry: https://amzn.to/3lD82gb The Air Jordan 14 is a classic because of MJ’s Last Shot. This colorway looks more like it’s for his time with the Wizards, but it looks just as sleek as ever. Buy now on eBay

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Jerry Lorenzo dropped a Collection with Nike on Nov. 12th & Signed with adidas Dec. 22nd

Chris Burns4 years ago4 years ago11 mins

Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas…

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Air Jordan 12 Retro Black/Dark Concord-Black Men’s & GS

Chris Burns4 years ago4 years ago01 mins

Buy my books on the sneaker industry: https://amzn.to/3lD82gb Buy the Air Jordan 12 Concord on eBay

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Business Talk Ep. 2 | How Content Delivered Nike’s 11.2 Billion Dollar 2021 2nd Quarter

Chris Burns4 years ago2 years ago01 mins

Download my post quarantine resale analysis: https://arch-usa.com/product-category/store-re-opening-resale-report-analysis/ Nike had an explosive Q2 2021. When the Swoosh performs well it lifts all boats attached to the brand. The question was raised about why Nike has been able to grow digital so efficiently. The immediate response is marketing, but how does the marketing work outside of sponsorships…

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Air Jordan 4 Retro PSG GS CZ6509-100 White/Bordeaux-Neutral Grey

Chris Burns4 years ago4 years ago01 mins

Buy my books on the sneaker industry: https://amzn.to/3lD82gb The Jordan sponsored soccer team is becoming an annual highlight drop with every release. This version features the classic Jordan 4. The standout feature of this pair isn’t on the shoe, in my opinion. It’s the design of the box. The box carries the PG logo on…

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Sneaker Art | Pre-Order Laces Out (Adidas Superstars Retro 2014) by Adam Port

Chris Burns4 years ago1 year ago03 mins

Source: Laces Out (Adidas Superstars Retro 2014) ABOUT THE ART Laces Out started with an idea to present the sneaker without laces, a la Run-D.M.C. The Superstars, which were originally designed for basketball but also have roots in Hip-Hop, were one of the first 4 pairs of sneakers that Adam selected for his “Art of the Sole” series. …

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Business Talk Ep. 1| Is FootLocker Entering JC Penney Territory With Changes to Reward Programs?

Chris Burns4 years ago4 years ago02 mins

I was asked a question about StockX’s recent valuation and funding round based on an article discussing the value of StockX and GOAT as equal to that of FootLocker. The back and forth led to a question about what I thought FootLocker was doing wrong that no one is talking about. I told the analyst…

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Dope S–t I Like: JG SZN 2 Drop 1

Chris Burns4 years ago4 years ago03 mins

Source: Release Information: JG SZN 2 Drop 1 Designer John Geiger is excited to announce the release of the JG SZN 2 Drop 1 collection and the return of the 002 High ‘OG’ sneaker available this Saturday, December 19th at 12PM EST. The 002 High ‘OG’ sneaker, in its Black/White/Lime colorway, makes its comeback after popular demand. Retailing at $350 USD, this sneaker will…

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Air Jordan 1 Mid DC9035-100 White/Photon Dust-Grey Fog

Chris Burns4 years ago4 years ago01 mins

Buy my books on the sneaker industry: https://amzn.to/3lD82gb This Mid arrived shortly after the Low that carries the exact same colorway and camo Swoosh. It’s not an SE by name, but the bump up to 125 gives it the same price. While the leather is still a bit stiff overall, it does have a tumbled…

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I.T. Ep. 203 | I’ve Overlooked This Issue In Regard to Basketball Sneaker Sales Decreasing

Chris Burns4 years ago4 years ago02 mins

Check out my Books: https://arch-usa.com/product-category/books/ I’ve been writing about basketball and performance footwear sales for years. Recently, I’ve begun to move from inside of my sneaker culture box to examine footwear with a wider scope. I once operated one of the best performing Seller Central Marketplace stores on Amazon. The store had a perfect 5…

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Air Jordan 1 Mid SE GS White/Hyper Royal-Black BQ6931-102

Chris Burns4 years ago4 years ago01 mins

Buy my books on the sneaker industry: https://amzn.to/3lD82gb Jordan Brand has rolled out a series of Jordan 1 Mids that are based on the Union design aesthetic. The shoes feature suede at the heel and ripstop on the toebox with a similar stitching pattern found on the tongue that captures the style of the Union…

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I.T. Ep. 202 | A Final Look at Allbirds x Staple and if Super Limited Collabs are Worthwhile

Chris Burns4 years ago4 years ago02 mins

Did you know there is another color of the Allbirds Staple Dasher on the way? Probably not. It would be great to ask this question to sneaker culture, because I’m almost positive they aren’t aware either. The collab seems to be stuck inside of a room created by the two collaborators. If a sneaker collab…

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Air Jordan 1 Mid SE White/Laser Orange-Black 852542-101

Chris Burns4 years ago4 years ago01 mins

Buy my books on the sneaker industry: https://amzn.to/3lD82gb The Oakland or Jamaica Air Jordan 1 Mid arrives with a suede heel and collar with a ripstop toebox. The SE version gets a bump up from 115 to 125 for the material upgrades. By now on these sites: eBay Amazon

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Insider Ties: Episode 201 | ecco®︎ Should Be The Footwear Company of 2021

Chris Burns4 years ago4 years ago14 mins

ecco®︎ ZipFlex Warm Grey pictured above I’m just beginning to learn about ecco®︎ and maybe my enthusiasm should be tempered considering the brand’s sales have been decreasing in the Americas, but I love brands that have the ability to move a product from conception to the consumer, in house. Merrell is a company that can…

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Why Under Armour Shouldn’t Be Embarrassed About Nike Sponsoring UCLA

Chris Burns4 years ago4 years ago03 mins

This post derived from the original discussion on new tech from adidas and Under Armour basketball divisions: I.T. Ep. 198 | Why are Brands Still Chasing Basketball? New Tech from Under Armour & adidas – ARCH-USA (arch-usa.com) Buy my books on the sneaker industry: https://amzn.to/3lD82gb There are a couple of statements in this video and…

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Air Jordan 1 Mid SE GS Gym Red/Pink Foam AV5174-600

Chris Burns4 years ago4 years ago01 mins

Buy my books on the sneaker industry: https://amzn.to/3lD82gb The Air Jordan 1 shows up in a GS only release with a quilted upper that is similar in style to the AJKO drops a few years ago. This version features a heavy embroidered Swoosh with hints of pink. Buy now on these sites: eBay Amazon

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The Allbirds x Staple Dasher Release Has Been Really Strange – Follow Up

Chris Burns4 years ago4 years ago01 mins

Yesterday, I posted this video about the launch of the Allbirds x Staple Collab. I.T. Ep. 199 | Is the Allbirds x Staple Dasher a Collab You’re Going to Check For? – ARCH-USA (arch-usa.com) As the day went on, it was clear something was amiss. The launch strategy for this release seems to be very…

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I.T. Ep. 200 | What Did You Think About the Online ComplexLand Experience?

Chris Burns4 years ago4 years ago01 mins

Buy my books on the sneaker industry: https://amzn.to/3lD82gb ComplexCon was not able to take place in the physical this year, but the media company found an interesting way to deliver an experience to their audience. A lot like the Travis Scott Fortnite concert, where you could purchase items inside of the digital environment, ComplexLand created…

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