Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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adidas’ Digital Festival “Creators Club Week” Shows How Brands are Working to Recapture their Audience

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In a year that has changed how we experience moments; we will be bringing our community together through a seven-day digital festival kicking-off on October 14th. Source: CREATORS CLUB WEEK: ALL STAR LINEUP FOR OUR FIRST EVER DIGITAL FESTIVAL ComplexCon is now the measuring stick for hype culture in a physical form. With COVID-19 disrupting…

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FILA Drops Iconic Grant Hill 1 in Women’s Sizes | Cue ‘All That I Need’ and the 90’s Vibe

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(FILA North America) – FILA is excited to announce the release of three women’s Grant Hill 1 sneakers, exclusively available on FILA.com. Source: FILA Introduces its Iconic Grant Hill 1 Silhouette in Women’s Sizes Just in time to help the ladies get ready for their winter apparel, Fila is dropping women’s sizes in the classic…

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VF Corp & Timberland: One of the Few Companies Following Through on Inclusion & Diversity With Publicly Available Information

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Source: Inclusion & Diversity On July 8th, I wrote a harsh report on Timberland’s lack of diversity and what I thought was a continuation of brands benefiting from the Black and Brown dollar, while failing to work with and hire BIPOC into their workplace. That post allowed for a door to be opened into the…

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Insider Ties: Ep. 193 | From Sneakerhead to Boss – The Devonshire Collection by David Filar @davidfilar

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@david.filar on IG and Tik Tok @AnUntoldNarrative on IG @Devonshire_Road on IG @DavidFilar on Twitter https://davidfilar.com https://www.youtube.com/channel/UCrebVB31q2UYUWpUZ4l-h3A It’s been a minute since I did a Sneakerhead to Boss interview. I’m glad I was able to get a few minutes of designer David Filar’s time. His day job is Design and Development Manager at Vibram USA….

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Complex’s Netflix Show “Sneakerheads” Isn’t a Documentary or a Serious Project… It’s Just Goofy, Mainstream Fun

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In chapter one of my book “Nike’s Consumer Direct Offense…” I state: Sneaker culture has become mainstream. A quick search online garners report after report on reselling sneakers and articles on how athleisure is driving fashion. One look at the income of major sneaker companies now vs the year 2000 and there is a direct…

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This is a Painting, No B.S., It’s a Painting | You Should Be Following ‘ Art of Adam Port’

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Social media and websites for Adam Port: https://adamport.com/ https://www.instagram.com/artofadamport/ https://youtube.com/artofadamport https://twitter.com/@artofadamport A few weeks ago I did an unrolling and framing of my print from Adam Port. The views haven’t been crazy and it showed me that my appreciation for art and sneaker culture is a bit different than most people. This probably stems from…

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If You Build It, They Won’t Come… Build It Anyway: Under Armour’s ‘Ready For Anything’ Series is Another Step

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Source: https://about.underarmour.com/news/2020/09/under-armour-creates-ready-for-anything I had a long conversation with Sneaker Box Podcast Founder Rashone Bryant about Under Armour. He had strong feelings about a post where I stated that this is a different Under Armour than the previous years. He explained that Under Armour has almost always “got it right” but they’ve never found the right combination …

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