Source: Introducing FILA’s Original Tennis LX & Centa Greats Brand, CLAE, COMUNITYmade and BrandBlack are smaller brands that focus on an elevated consumer experience. The brands are also creating footwear based on classic silhouettes with subtle, but important differences. Greats and CLAE produce a mix of luxury and sustainability, while COMUNITYmade is handcrafted, made in…
The ON AIR series rolled out sneakers representing Key Cities in Nike’s marketing push. this version represents Tokyo, via a Maze concept highlighting the reality of life being a series of choices that aren’t clear and can be confusing, but if you are honest and make decisions you eventually find your way. The shoe features…
Visit ReStock by ARCH for sneaker deals and Name Your Price: https://arch-usa.com/shop The Air Max 1 Parra is a highly sought after sneaker. I got a chance to look at different cues and authenticate a pair.
Introducing the UA HOVR Breakthru, Under Armour’s Basketball Shoe Designed Specifically for The Female Athlete Source: Introducing the UA HOVR Breakthru In 2018, former Nike exec Drew L. Greer, he also worked briefly at Under Armour, wrote me and gave me direct orders, “You need to highlight African-Americans in the footwear industry.” He gave me…
REI Co-op reveals to FN that it will make and sell its own outdoor footwear in 2021. Here’s what you can expect from the retail giant. Source: Exclusive: REI Co-op Is Making Its Own Outdoor Footwear — Here’s What You Can Expect While I don’t often dig deeply into outdoor retail, I do consider it…
Visit Restock by ARCH to find sneaker deals and to Name Your Price: ReStock The LeBron King’s Crown or Watch the Throne isn’t tied to the Kanye and Jay-Z tour/album as I mentioned, but the series began at the time the duo was killing the rap game with their project. This shoe is stunning. It…
Visit ReStock, the new online shop from ARCH: https://arch-usa.com/shop The Alternate Bel-Air Jordan 5 continues the connection to the 90’s and Will Smith’s sneaker choices on the classic Fresh Prince tv show. This version unlike the grey Bel Air or the “no shoestrings” version of the shoe arrives with strings and an additional set of…
Art of the Sole by Adam Port: https://adamport.com/art-of-the-sole/ Frame It Now: https://www.frameitnowinc.com/ Photorealism artist Adam Port is finally rolling out the prints from the Art of the Sole Collection. I have print 5 of 9 of the Air Jordan 1 High OG, signed by Adam. In this video I visit Memphis’ Frame It Now to…
Buy this Oregon 5 Now on ReStock the new online shop from ARCH: https://arch-usa.com/product/air-jordan-5-retro-se-ck6631-307-apple-green-black-black-oregon/ The Air Jordan 5 Retro SE arrives in this Oregon Ducks colorway with subtle changes from the PE. The shoe features the quality tag at the heel and a quilted sockliner and insole along with a soft, green suede upper and…
I do not have the POS data for retail accounts, but I visit malls on a daily basis (masked up and social distancing of course). I also have access to my own data from resale and the last month and a half, have been the most profitable six weeks I’ve had in the last…
The Animal Instinct 2.0 arrived at a whopping 250.00 SRP. That price tag means that the Air Jordan 3 once again found itself sitting on shelves, although it was a limited release. As a matter of fact there isn’t one Air Jordan 3 outside of the OG colors that sells through immediately. It takes upwards…
Source: INTRODUCING DARK SKY DISTANCE, UNDER ARMOUR’S NEW ELITE PRO RUN TEAM There are several pivotal moments in Nike’s transition where Nike moved from a brand where endorsed players “spatted” the Swoosh onto adidas and Spot-Bilt shoes, to embracing the Swoosh and their support of athletes. In the 1984 Olympics, in Los Angeles, Nike’s push…
The Women’s Air Jordan 1 High OG arrived in this snakeskin print and immediately had hype and interest. The shoe is now sold out at all outlets, except in PS sizing. I’ve seen pairs at Footaction and Footlocker still as of 9-10-2020. The red on this model is a much richer red than on traditional…
Crossover Culture Source: Crossover Culture – Kicks for the crossover culture. I’m about to be repetitious in discussing basketball in the U.S.A. and the difficult aspect of building a bridge to the consumer in a shrinking market. I’ve discussed my own basketball shoe company Sho-Shot on different occasions. I bring it up because it’s critical…
The Air Jordan 1 Mid arrives in a color that’s being labeled as the Incredible Hulk. The reference makes sense, but I think the more relevant colorway is for Jordan Brand’s Luka Doncic. The Dallas Mavericks OG uniform features both green and purple, making this an excellent option for a throwback look for the rising…
The AJ1 Mid GS USA had a conflict on StockX for a while. There was an incorrect picture showed for the USA pair. That was updated as this video was sitting in the computer, but now the pair is beginning to increase in price like all AJ1 Mids. This model features suede, ripstop and leather…
Source: FILA Becomes the Official Footwear and Apparel Partner of “A Most Beautiful Thing” Film Documentaries are almost always undermarketed and targeted to a specific audience, which limits the reach of the content. A story about rowing wouldn’t typically hit my radar at all. A story about rowing, in Chicago, with African-Americans? This undoubtedly captured…
A StockX Initial Product Offering™ (IPO) is a release method that empowers you, the buyer, to set your own retail price, giving everyone an equal chance to secure product without bots, breakdowns, or plugs. Source: StockX: Sneakers, Streetwear, Trading Cards, Handbags, Watches In my recent book, I discussed that the strength of StockX lies in…
Learn more about Collaboraid, its mission and the creatives involved in the collection. Let me be completely clear, my strategy for collecting information is not as concise because I don’t utilize Instagram. You have to have an account to closely monitor what brands are doing, and I closed my IG because it would be about…
This is part two of the previous video on the USA GS 1. The Nothing But Net, or Sweater 1, or Barcelona short set 1 is a premium version of the Jordan 1 low. It features a printed fabric made to look like the clothing Jordan wore during the original Dream Team. This shoe was…
Please follow social distancing rules and mask up. Stock & Belle is located at 387 S. Main Street in Downtown Memphis. (https://stockandbelle.com) They allowed me to visit their store to do the unboxing for the STUDIOmade custom by COMUNITYmade (https://comunitymade.com). I took a moment to put together a look for my new shoes and to…
This is not a paid video. I purchased this shirt after discovering the brand from my peer Stephen Green (@PDSXStephenG). https://rockridgesf.com/ Rockridge is a Black owned company. It’s important to state this because being a Black owner is an experience with added pressure and complexities. The founder, Randy Wells, learned the apparel industry and decided…
