The Animal Instinct 2.0 arrived at a whopping 250.00 SRP. That price tag means that the Air Jordan 3 once again found itself sitting on shelves, although it was a limited release. As a matter of fact there isn’t one Air Jordan 3 outside of the OG colors that sells through immediately. It takes upwards…
Source: INTRODUCING DARK SKY DISTANCE, UNDER ARMOUR’S NEW ELITE PRO RUN TEAM There are several pivotal moments in Nike’s transition where Nike moved from a brand where endorsed players “spatted” the Swoosh onto adidas and Spot-Bilt shoes, to embracing the Swoosh and their support of athletes. In the 1984 Olympics, in Los Angeles, Nike’s push…
The Women’s Air Jordan 1 High OG arrived in this snakeskin print and immediately had hype and interest. The shoe is now sold out at all outlets, except in PS sizing. I’ve seen pairs at Footaction and Footlocker still as of 9-10-2020. The red on this model is a much richer red than on traditional…
Crossover Culture Source: Crossover Culture – Kicks for the crossover culture. I’m about to be repetitious in discussing basketball in the U.S.A. and the difficult aspect of building a bridge to the consumer in a shrinking market. I’ve discussed my own basketball shoe company Sho-Shot on different occasions. I bring it up because it’s critical…
The Air Jordan 1 Mid arrives in a color that’s being labeled as the Incredible Hulk. The reference makes sense, but I think the more relevant colorway is for Jordan Brand’s Luka Doncic. The Dallas Mavericks OG uniform features both green and purple, making this an excellent option for a throwback look for the rising…
The AJ1 Mid GS USA had a conflict on StockX for a while. There was an incorrect picture showed for the USA pair. That was updated as this video was sitting in the computer, but now the pair is beginning to increase in price like all AJ1 Mids. This model features suede, ripstop and leather…
Source: FILA Becomes the Official Footwear and Apparel Partner of “A Most Beautiful Thing” Film Documentaries are almost always undermarketed and targeted to a specific audience, which limits the reach of the content. A story about rowing wouldn’t typically hit my radar at all. A story about rowing, in Chicago, with African-Americans? This undoubtedly captured…
A StockX Initial Product Offering™ (IPO) is a release method that empowers you, the buyer, to set your own retail price, giving everyone an equal chance to secure product without bots, breakdowns, or plugs. Source: StockX: Sneakers, Streetwear, Trading Cards, Handbags, Watches In my recent book, I discussed that the strength of StockX lies in…
Learn more about Collaboraid, its mission and the creatives involved in the collection. Let me be completely clear, my strategy for collecting information is not as concise because I don’t utilize Instagram. You have to have an account to closely monitor what brands are doing, and I closed my IG because it would be about…
This is part two of the previous video on the USA GS 1. The Nothing But Net, or Sweater 1, or Barcelona short set 1 is a premium version of the Jordan 1 low. It features a printed fabric made to look like the clothing Jordan wore during the original Dream Team. This shoe was…
Please follow social distancing rules and mask up. Stock & Belle is located at 387 S. Main Street in Downtown Memphis. (https://stockandbelle.com) They allowed me to visit their store to do the unboxing for the STUDIOmade custom by COMUNITYmade (https://comunitymade.com). I took a moment to put together a look for my new shoes and to…
This is not a paid video. I purchased this shirt after discovering the brand from my peer Stephen Green (@PDSXStephenG). https://rockridgesf.com/ Rockridge is a Black owned company. It’s important to state this because being a Black owner is an experience with added pressure and complexities. The founder, Randy Wells, learned the apparel industry and decided…
From the Innovation Department at Deckers, the K-ST 21 is a Major Evolution in Sneakers, Integrating New Carbon Bow Technology™ Suspension System for More Efficient and Enjoyable Motion Source: Meet the Future of Sneakers: The Deckers X Lab K-ST 21 I received a press release for the new K-ST 21. For the first time in…
The Air Jordan 1 Low arrives in a color designed to celebrate 2020 as an Olympic year. It didn’t work this way so this release along with other 1992 Dream Team inspired colors are hitting shelves without any marketing or discussion around the models. This pair has a slightly higher price because of the SE…
The Air Force 1 React features a drop in insole packed with React foam and Air cushion at the heel. It’s an update to a classic with a modern twist. Buy now on eBay Buy now on Amazon
UA’s Footwear Designer Reggie Wilson Shares What Went Into Designing Joel Embiid’s First Signature Shoe Source: Interview with UA Embiid One Designer Reggie Wilson I don’t work for Under Armour so I get to discuss the difficult aspects of launching a new signature model from the outside. What do I mean by difficult? Let me…
In December, I wanted to get a new pair of kicks, but I didn’t want to grab a recent release from a major brand. My reasoning was simple, I didn’t want what everyone else was wearing. I had rectified this issue previously by picking up a pair of Merrell Gridway Canvas. I still have that…
The Air Jordan 1 continues its Chuck Taylor styled release in every color imaginable with nods to classic High OG colorways. Here we get another spin on the Royal colorway. While it hasn’t hit crazy numbers on resale, the shoe is beginning to sell out everywhere and in GS sizes the numbers are 50 dollars…
The CO.JP site for Nike and Jordan Brand jumpstarted the international sneaker culture and on that site Tokyo exclusives dropped and streetwear for Nike in Japan was forever changed. To celebrate the early days of Co.JP Jordan Brand has dropped a premium retro 1 featuring some of the best materials on a 1 and an…
I didn’t have a lot of time to do this video so I shot it quickly on my phone to capture what I think is one of the best colorways I’ve seen on the 97. The lighting is bright here, but at the end I finally hit the best angle so you can see this…
Discover Susquehanna, a global quantitative trading firm built on a rigorous, analytical foundation in financial markets. https://sig.com One of the many issues in the sneaker industry is where information comes from. When a company captures point of sales data, that information derives from previous quarters and attempts to tell the story of retail in real…
Grape 5s… those two words equate to grail status for many in the sneaker community. Nike understands this so they have naturally decided to capitalize on the legacy of the white Grape 5 by reversing the materials completely and delivering a truly grape 5. This alternate version features suede and the classic reflective tongue with…
