Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

Building a Custom Shoe with COMUNITYmade: Part 6 | Close Up Pics of the Upper on the Last

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picture of my COMUNITYmade custom Traction in hemp and suede with gold-foil Handcrafted in DTLA stamp As custom work is a big part of what COMUNITYmade does, my design on the Traction is in the queue. Usually you wouldn’t expect to hear anything from the brand at this point especially since they have been gracious…

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New Balance and NBA Announce Multiyear Global Agreement Solidifying the Importance of Sport and Performance

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New Balance Becomes an Official Marketing Partner of the NBA Source: New Balance and NBA Announce Multiyear Global Agreement Where do people get their sneaker information? Do people actually look up information about sneakers? Are parents who are low to middle income with children researching running shoes or are they looking for the best prices?…

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Building a Custom Shoe with COMUNITYmade: Part 5 | Finished Uppers and the Lasting Process

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Custom Shoe Consultation can be found on COMUNITYmade’s website: https://www.comunitymade.com/ In this video Noah shows me my uppers of my pair of COMUNITYmade Traction custom sneakers. He explains the lasting process and shows you COMUNITYmade’s custom lasts. This is a great video for those who are interested in the process of what happens with a…

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Native Voices, 1950s to Now: Art for a New Understanding | Brooks Museum: Brian Jungen The Commercialization of Culture

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Source: http://www.brooksmuseum.org/current It isn’t often that I get to combine my love for art and my passion for sneakers as it relates to traditional artistic endeavors beyond shoe construction and customizing. There are a number of occasions where sneakers play prominently in the medium used for creating visual art. My daughter created a photography series…

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Building a Custom Shoe with COMUNITYmade: Part 4 | Cut & Sew In the Workshop

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Custom Shoe Consultation can be found on COMUNITYmade’s website: https://www.comunitymade.com/ In this video Noah introduces me to Richard who is the cobbler/fabricator of my pair of COMUNITYmade Traction custom sneakers. We get a look at the process of taking the fabric and preparing for the last before the shoe is adhered to the outsole. This…

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Building a Custom Shoe with COMUNITYmade Part 3 | Mock Drawing and Q&A on Bulk Pricing

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Custom Shoe Consultation: https://www.comunitymade.com/products… The steps in creating a custom, handmade shoe aren’t as difficult as they seem and the process allows for me to share as much information as possible. While the sneaker community thrives on the opportunity to establish how many pair of shoes we have in the collection and the best pairs…

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Building a Custom Shoe with COMUNITYmade | Cost Breakdown and Material Selection Part 2

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  Part 1: https://arch-usa.com/building-a-custo In the previous video with Noah from COMUNITYmade we laid out the steps it would take to go from conception to actual product. In this video we take the time to talk about, 0:30 The Cost of a COMUNITYmade shoe vs the cost of shoes made in China 1:58 Minimum Wage…

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Building a Custom Shoe with COMUNITYmade Part 1 | True Sustainability Happens Locally

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Source: https://www.comunitymade.com/ Part 2: https://arch-usa.com/building-a-custom-shoe-with-comunitymade-cost-breakdown-and-material-selection-part-2/ The buzzword for the entire sneaker industry is “sustainability”. Every brand has made it a point to highlight what they are doing to become carbon neutral. Saucony ran an ad during the Super Bowl. adidas has heavily invested in Parlay for the Oceans to utilize recycled plastic. Nike and Under…

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PUMA Won NBA All-Star Saturday Night 2020 and It Should Be a Good Thing…

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picture via NBA.com Source: PUMA.com | Forever Faster. Digital chunks, NBA viewership, influencers, Youth culture and sneaker culture… all of these things crash together but aren’t discussed in detail by those attempting to understand how to create an environment where basketball sneakers become treasured gems again. All of these things matter to marketing teams, but…

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Vibram and PENSOLE Sign Multi-Year Deal to  Foster Talent of Budding Sneaker Designers

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Source: Pensole Design Academy – Portland, Oregon BOSTON, MA – FEBRUARY 9, 2020 – As the world leader in producing high-performance rubber outsoles, Vibram has signed a multi-year partnership agreement with PENSOLE Academy, which starts this year. This new agreement further establishes the longstanding relationship between the two organizations in fostering strong industry relationships and developing innovations. In this…

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Nike Moon Racer QS Sail/Gym Blue-Solar Red BV7779-100

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The original Moon Racer was developed in 1971 as one of Nike’s first shoes. This updated pair is a lifestyle version of the shoe that features React cushioning with a VaporFly designed outsole. The shoe is built from canvas and premium leather and arrives with a Goddess of Victory carry bag. [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=Nike+Moon+Racer+QS+Sail%2FGym+Blue-Solar+Red+BV7779-100&categoryId1=15709&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=moonblk&listingType1=All&topRatedSeller=true&feedType=rss&lgeo=1″ items=”7″]  …

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