Tradition and progress have always performed a precarious balancing act in fashion. To get to the next stage in design, there can’t help but be a break with …
I’ve seen about a thousand posts on why adidas is gaining ground on Nike. Everyone, even myself, has pointed to product or Yeezy. I’ve been looking for a way to voice that after a year of growth there is really one reason at the core of adidas’ success: marketing.
adidas understands the value of their history. They have a strong grasp on how their history shapes the current success and movement of the brand. adidas realizes that the combination of history, creativity and forward movement inspires people. It’s something I see in ASICS right now as well.
This Consortium collab and the explanation of the project on the Bodega site explains about as perfectly as anything I’ve ever seen on the subject of why adidas is killing it. Use the source link to click through and check out the kicks and to read more quotes like this:
Adidas understands the balance between classic and modern more than most. It’s why the three stripes are automatically associated with both boundary pushing technological performance and a seemingly infinite archive of iconic pieces that devotees have loved for decades. It’s why as many Stan Smiths and ZX runners have been sold for the way they looked with a pair of jeans as for what they can do on the court and on the road.
If you’ve been looking for the reason for adidas’ success. There it is right there.