Part 1: https://arch-usa.com/building-a-custo
In the previous video with Noah from COMUNITYmade we laid out the steps it would take to go from conception to actual product. In this video we take the time to talk about,
0:30 The Cost of a COMUNITYmade shoe vs the cost of shoes made in China
1:58 Minimum Wage is 15/Hour vs cents on the dollar for Chinese manufacturing
3:03 My ARCH Running Shoe cost
4:04 American Manufacturing for a hyper-minimalist design can still run up to 70 dollars to make (which means that a complicated design like a Jordan 1 could cost exponentially more)
4:50 Understand that American Made footwear is going to be at a premium pricepoint
6:00 You have to change your mindset about the cost of a product when you are serious about sustainability.
6:50 Picking the materials for my customer shoe
8:00 COMUNITYmade now has a black midsole and outsole combination
9:00 Leather, Hemp Canvas, Suede, Denim material options
10:15 Noah has to grab a package and returns at 11:00
11:01 Picking suede Swatches for the upper
11:51 Material placement on The Traction
13:00 Noah wraps up this video with an explanation of the custom work COMUNITYmade does.
14:00 Outro
