Download my post quarantine resale analysis: https://arch-usa.com/product-category/store-re-opening-resale-report-analysis/
Nike had an explosive Q2 2021. When the Swoosh performs well it lifts all boats attached to the brand. The question was raised about why Nike has been able to grow digital so efficiently. The immediate response is marketing, but how does the marketing work outside of sponsorships and media ads? Content Management… Nike, over the last six years has made a concentrated effort to recapture their search from sneaker sites and third party sales platforms. This took a serious investment into writers and content creators. As Nike has developed their delivery systems, their media sites have shown explosive growth.
Links to pages discussed in this video: Nike’s Fiscal 2021Q2: https://news.nike.com/news/nike-inc-reports-fiscal-2021-second-quarter-results
