Check out Tracksmith’s NIL Video: https://www.youtube.com/watch?v=gEiTtRBiDS4
Tracksmith took their Varsity Club NIL collegiate athletes to the Paris Olympics and then gave them the chance to experience life as a professional athlete. It’s one of the best marketing strategies I’ve seen around NIL. The question is does this work or is it simply meant to keep the fans of the brand loyal?
Articles discussed in this video: https://arch-usa.com/the-unexpected-100m-national-title-win-by-cravont-charleston-and-the-tracksmith-little-hare-logo-on-his-uniform/
Visit Tracksmith: https://www.tracksmith.com/
