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Starting with the ‘Super Ape Star’ in 2003, for two decades, adidas and BAPE® have made their mark in culture with a series of instantly recognizable collaborations. Now, coinciding with the Japanese brand’s 30th anniversary and the 20th anniversary of their partnership, the Three Stripes and the iconic label have come together once again for a…
adidas did something that every brand should have added to their sites by now: Upcoming Releases. It’s a feature that up until recently you could only find on sneaker blogs. This simple addition to the site is informative and also allows customers to keep track of what’s dropping even if they aren’t utilizing the…
Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Source: Change Is a Team Sport From 2015 to 2017 adidas had a grasp on everything that made fans flock to the brand. The companies marketing was incomparable, but they also had the cushioning tech BOOST to…
Founded in Tokyo in 2006, White Mountaineering is the brand of Japanese designer Yosuke Aizawa. Taking the great outdoors as inspiration, Aizawa and his team use functional, high-performance textiles Source: adidas Originals x White Mountaineering FW19 Collection adidas has seen the empty space created by Outdoor companies and they have been building the Terrex line…
As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 Source: adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special A few months ago I wrote an article that…
Living up the company belief that sport has the power to change lives, adidas Outdoor is proud to announce a new partnership with 1Climb, a non-profit organization Source: adidas Outdoor announces partnership with 1Climb to give 100,000 kids their first climb in life In 2011 adidas acquired Five Ten. The outdoor sports company has since…
adidas Originals and Donald Glover officially launch Donald Glover Presents, revealing the fruits of a creative relationship that began in September 2018. Source: Donald Glover and adidas Originals officially launch Donald Glover Presents Childish Gambino isn’t for me, but I did get heavy into the Awaken, My Love album and the song 3005 was everywhere….
adidas unveils the Don’t Rest Primeknit LUX bra, a premium first of its kind sports bra, created with Primeknit, adidas’ revolutionary knitting technology. Engineered for the perfect fit, the bra offe Source: ADIDAS LAUNCHES KNITTED BRA TO DELIVER COMFORT AND SUPPORT FOR THE BODY IN MOTION When adidas gets it right, they get it right…
adidas Originals presents the latest collection of apparel, footwear and accessories from adidas SPEZIAL. The SS19 range features a vibrant collection of iconic adidas staples, reinterpreted Source: ADIDAS SPEZIAL RETURNS FOR SPRING SUMMER 19 Living in the U.S. we have a tendency to make things all about the U.S. In doing so we forget that…
adidas Soccer today announced the expansion of their Tango League Qualifying tournaments to five new cities across the United States in the first half of 2019, providing a wider platform for creators Source: adidas Soccer Expands Tango League Tournaments to Five New U.S. Cities in 2019 When you’re in a global competition and you have…
adidas has Consortium and the number of collabs flowing through that division very rarely reach the regular sneaker buying public. They are always limited and usually go straight to the kids with the fastest bots or the best connects. If you’ve been following this site for at least a year, you know that I said…
Source: ADIDAS 4D REDEFINES RUNNING FOR YOUR SPORT WITH ALL-NEW FW18 ALPHAEDGE 4D In a recent blog post on Future Tomorrow, analyst Steve Joseph introduced a problem that I had long been discussing on ARCH in regard to adidas. His analysis measures why adidas’ recent ‘growth’ is at an end if the brand doesn’t correct…
Source: adidas Originals + KANYE WEST Announce November Releases adidas + KANYE WEST confirm the lineup for all of November. YEEZY BOOST 350 V2 White/Core Black/Red returns globally on November 9, 2018 with a recommended retail price of $220/€. The YEEZY BOOST 350 V2 White/Core Black/Red features a Primeknit upper, distinct center stitching, and heel…
Source: SLOW DOWN FAST: ADIDAS & JAMES HARDEN CREATE SPACE WITH HARDEN VOL. 3 In May adidas chose to stop running ads on Facebook. I wrote about that in this article: adidas Paused its Facebook Ads via Digiday | Marketing In it I explain that Facebook, IG and all social platforms are obviously places where…
Source: adidas Originals + KANYE WEST Announce The YEEZY BOOST 700 Mauve adidas announced the arrival of the Mauve 700 this week. Kanye’s latest drop is hitting at the end of this month on October 27th. This information arrives less than two weeks removed from the surreal White House meeting between President Trump, Jim Brown…
Source: adidas Football Unveils Limited-Edition SCLSU Capsule Collection To Celebrate 20th Anniversary of ‘The Waterboy®’ I really, really want to like this collection from adidas. The company got everything right on this, but for some reason it feels like something is missing. I’m a huge fan of Adam Sandler and I haven’t really seen a…
Source: adidas Originals Releases the Never Made Collection In the last week a group of sneaker culture enthusiasts and analysts have been having a prolonged back and forth about adidas’ “growth” in North America. As CEO Kasper Rorsted delivers consistent discussions on adidas growth, the industry recognizes that adidas has slowed down considerably and I…
Source: ATRIC F/2 TR PK – AQ1109 Earlier this year I presented two models as the experimental design that could help adidas move from being hidden in the back of the store. The Atric F22 and the Kamanda have both been models on my radar and that’s a good thing. The problem is everytime I…
Source: adidas Partners with Twitter to Live-Stream High School Football Games in New ‘Friday Night Stripes’ Series There has been a push lately by media and the medical field to alter the game of football. CTE is an issue that no one wants to hear about especially in regard to high school athletes. Friday…
adidas has presented content surrounding their latest new footwear, the POD. I’ve been visiting retailers and while the brand still has a serious issue at the high end with the promotional environment affecting the sale of more expensive shoes (UltraBoost, NMD) , the POD is a good shoe at the right price, but it…
For the first time since the Yeezy has released a Yeezy is still available on the adidas site after it launched. It’s an interesting change from the last few years for adidas.
