Source: ADIDAS ASSEMBLES A TEAM OF THE WORLD’S MOST INFLUENTIAL CREATORS FROM ACROSS SPORT CULTURE TO PROVE CREATIVITY IS THE ANSWER In the process of responding to a comment on LinkedIn about how important the World Cup will be to the brands, I realized that adidas had launched their first “real” campaign of the year….
Source: adidas Consortium UltraBOOST Mid Riding the wave, or staying with the trend is something that is very hard to do long term in fashion. adidas has been riding a wave caused by the perfect storm and an earthquake which made a wave so large the brand didn’t know when to try and jump off…
Source: ADIDAS RUNNING BRINGS TAILORED FIBER PLACEMENT TECHNOLOGY TO THE SPORTS INDUSTRY LIKE NO ONE ELSE WITH THE NEW SOLARBOOST Nike and adidas have been battling the last 5 years over the ownership of Primeknit vs Flyknit. There were lawsuits and each company made veiled comments about the properties of their technology being better without…
So, you’re a software engineer, or maybe a student, or an innovator. And you’re passionate about the intersection of technology and sport too? Hmmm, well then you’re just the creator we’re looking for. We want great minds like you to come, experiment and dream big with us. Through our cutting-edge technology stack, you’ll get to…
Source: adidas Originals KAMANDA SS18 I said a year ago that adidas would see a slowdown because far too many of the shoes releasing shared the same running silhouette. While everyone is still touting the growth of the brand, I use a resell analysis to see where a brand is moving and in resell adidas…
Source: Step Back to Lift Off: adidas & James Harden Introduce Two New Harden Vol. 2 Colorways There is one Rockets uniform that reminds me of one player. The uniform that had to Rocket Ship is so connected to Franchise that it’s hard for me to seperate Steve Francis and The Rockets from that moment…
Source: adidas Originals NMD_CS1 Parley It doesn’t matter if this is marketing or just a commercial play by adidas, I know how much damage I did as a sailor to our oceans. At the end of each day we would assemble on the fantail for garbage dump. Think about this, I was at see for…
Source: ADIDAS ORIGINALS DEERUPT First, adidas has a delivery date of March 22nd. This shoe has been on the wall in Foot Locker stores for almost a month. The shoe didn’t have a launch date so the stores placed them on the shelves once they arrived. I state this to say that I’ve seen the…
Source: adidas Originals NMD Shadow Knit Season 2 I wore the NMD for an entire year. It was my favorite shoe and it took a new entry to finally take the model off of my feet. As a retailer the adidas was a model that originally was so coveted GRs demanded above retail prices. Adidas…
Source: adidas Originals Prophere II I feel like lately I’ve been giving adidas a tough time. The brand was my go to in 2017 both as a topic of discussion for how to do everything right and as my go to for footwear. There probably wasn’t a single day that I didn’t rock the Wool…
Originally posted on Housakicks Nike has been indirectly daring Adidas to match their February line up for Jordan Retros ( you see I didn’t even include other Nike shoes). I don’t think Adidas is recognizing how Nike is subtly undermining them. The months of February and March ought to be on any sneaker brands radar as…
Originally posted on Housakicks Sneakersnstuff and Adidas did something right with the campaign of the SNS x Adidas NMD CS1 Gore-Tex . When the NMD’s came in the picture, they carried with them a sense of rebellion and free living. That’s what got people’s attention and it resonated well with the millennials ( and their corny ways…
Source: adidas Originals Revives adicolor Apparel Franchise in SS18 This post isn’t really an analysis of any type. It’s an acknowledgement that adidas realizes where it’s success last year was. They are making a return to the bold statements of the 70s by unleashing a barrage of color. I’m sharing this simply for the pictures….
Originally posted on Housakicks I can name several marquee NBA players whose careers were marred with debilitating injuries, Tracy Mcgrady, Gilbert Arenas, Derrick Rose ( still active but considering retirement). John Wall also sustained knee injuries that sidelined him for some time. I can also add myself to the statistics- I suffered partial tears in my…
Originally posted on Housakicks What I’m about to share with you right now stems from my Friday’s post in which I confessed how hard it was for me to spot differences between a fake and a legitimate pair of the Adidas Yeezy 350 Blue Tint. To say that I️ had a difficult time is an understatement. The…
100% Authentic, brand new in the original box pair of the classic Superstar 80s Shelltoe Adidas updated and designed to celebrate Eddie Huang’s restaurants. The shoe is made with an inner sockliner bootie and the premium nubuck suede is waterproof and is highlighted with pops of neon pink with an embroidered Huang’s World on the…
100% Authentic, brand new in the original box pair of the classic Superstar 80s Shelltoe Adidas leather with die cut star perforations, three stripes and Adidas Trefoil tongue logo that was created for the Complex online show hosted by Russ and DJ Clark Kent, Quickstrike. The shoe features gold stripes on the medial side of…
Source: adidas Athletics Introduces 36 HRS Collection With The First Z.N.E. Primeknit Hoodie Last year I discussed why the knit trend on footwear had a natural progression towards apparel. adidas delivers another apparel element with the creation of their Primeknit hoodie and pants for their Heartbeat inspired design series labeled Z.N.E. For those not familiar…
Originally posted on Housakicks Chris from ARCH and I have been screaming about the Nike DTC campaign for quite some time now, and everything the brand has done as of late is geared toward improving the consumer personal experience with the ultimate goal of keeping the traffic in house. To sum it up , Nike is progressively doing away with…
Source: adidas NEWS STREAM : adidas + KANYE WEST announce November and December YEEZY BOOST 350 V2 releases The one thing Jordan Brand and Nike have had to consider the last two years is when and where the Yeezy drops would arrive. The brand actually moved its Jordan 11 launch to early November against every…
Source: adidas NEWS STREAM : adidas Originals NMD CS1 GTX PK adidas Originals gives the NMD_CS1 silhouette a weather-ready tech update this month to create the NMD_CS1 GTX PK. Featuring a Primeknit textile construction across the shoe’s one-piece upper, the release’s unassuming design conceals a full GORE-TEX™ membrane lining making the shoe completely waterproof and…
Source: adidas Originals = PHARRELL WILLIAMS Hu Hiking At ComplexCon adidas took a serious effort to undermine the fact that Puma was sponsorsing the event. They featured a reunited N.E.R.D., dropped a King Push collab and included a limited release collection of apparel from N.E.R.D. It was an event that gave credence to the importance…
