Unlike most shoe companies, ARCH can’t simply drop a full lineup during the fall and winter letting you know what will be releasing. When you are small, typically you move faster to the market. It doesn’t work like this for shoe companies. Everything that is done on my end requires a lot of thought and…
On November 29th at 5:30pm I will be speaking at the University of Memphis Fogelman School of Business in Dr. Fabian’s entrepreneur’s course. In preparation for that I am of course sitting and creating information that will be used in the conversation to analyze the growth of the company and how I am actually doing…
The CG097II Storm Collection will launch on November 23rd, 2012. I’ve made subtle changes to the shoe since the summer release. Instead of using the Lightweight vented insole, I used a more cushioned insole at an increase in weight. The original CGII weighed in at 6 ounces which made it one of the lightest natural/free/minimal…
The Summer release is currently marked down to move before the Fall/Winter lightweight running CG097II Storm Collection is released in November. I’ve changed the mesh to a slightly heavier mesh than on the summer shoe and created a more monotone look. I also made the rubber on the outsole grey to give the shoe a…
Merlot Denim & Suede Allen by ARCH Casual/Merlot Suede & Denim Allen
Rust Denim & Suede by ARCH Casual/Rust Suede & Denim Allen
ARCH Casual: The Allen in Black Suede & Denim with Kenneth Cole Satchel/Black Suede & Denim Allen
ARCH Casual: The Allen in Oak Denim & Suede/Oak Suede & Denim Allen
The Allen in Olive Denim & Suede with Levi’s Field Jacket
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep feet cool Synthetic overlays…
The CG097II Lightweight Trainer (Designed by Ian Matic Gale of Barbados) SOLD OUT The CG097II weighed in at 6ounces and utilized a segmented outsole for a flexible outsole that allows the foot to move naturally. The shoe featured nubuck and mesh with a perforated insole. This limited release shipped with a Rumbatime watch and a…
Rough pic of the Red Wine Allen from the factory on the last I am attempting to stay on top of these updates for those of you who are following along. A couple of days ago I posted the mock drawings for the Oak, Rust and Night Denim versions of the Allen. I added another…
Not writing much on this one, I just wanted to stay true to my promise to show you the ins and outs of actually trying to break into the shoe industry. The following pictures are in sequence: CG097II arrival, Box Opening, ARCH Tee shirt arrival and Rumbatime watches. If you have any questions hit me….
Got a big shout out, well not really but this early rough cut video from San Diego emcee Judah Christ features the ARCH Allen at the beginning of the video. I hope the shoesmake the final cut. Right now though check out the video and more importantly check out the message. Can’t Bring Me Down!!!!…
I’m just trying to keep those who check the site up to date on what is happening with the CG. The shoes are finally in transit! I hate this time because I really can’t do anything until they arrive. I can’t sew the labels on the shirts since the labels are with the shoes, and…
It’s always cool to actually see your product in action. It’s even better to see yourself in action. Me and my sneakers made an appearance in Cinematic Delight’s “My Dude” Webisode.Big shout out to the founder of Cinematic Delight DeVarius Fisher for including ARCH in it’s debut for season 2. Click the link to peep…
As always, my goal is to keep you informed of what’s happening with my little engine that could. I had the mold completed for my boxes and the pics came in last night. The box is made of recycled paper with a gloss black finish and the ARCH logo on the lid. While I always…
I’ve given you a look at the Fall 2012 Allen collection that will hit the site around September, but I haven’t told you what is coming up this summer. I was waiting to talk about it because I didn’t want to jinx the project and then I realized that you can’t jinx a company by…
I have to eventually start planning ahead like a real shoe company. Over the past few years I never really had direction and I simply made shoes when I could. Without vision and foresight, and the belief that I can actually make ARCH into a viable entity in the shoe industry, I might as well…
