Curry Brand Introduces Speed that Scares with the Fox 1 (underarmour.com) Sub-brands exist throughout the sneaker industry. However, the only athlete to become a brand capable of existing outside of the parent company is Michael Jordan and Jordan Brand. Over the years I’ve made countless discussions on why Kobe, under Nike, should have been the…
The only place to find select men’s and women’s Clearweather footwear at never-coming-back prices. Final sale, no returns. Limited stock available. Source: Last Chance, These Styles Aren’t Coming Back – Clearweather A 50% off sale from a smaller brand indicates one of two things, newness on the horizon or the struggle to move product….
Source: Allbirds Announces 1-For-20 Reverse Stock Split | Allbirds, Inc. When Nike struggles, every brand gets caught in the rough waters churning behind the ship. Add in giant waves already being generated in the ocean and smaller brands, not even in the performance running space, can find themselves spinning in the whitewater. Brands which maintain…
StockX is a private company with a massive amount of fundraising under its belt. The company is moving into a position where there won’t be another funding round. The company will have to IPO. In the first post in this series, I explained why the platform implemented guardrails to offset a slow market. Throughout this…
Compressed Lifecycle is the biggest issue in the sneaker industry (really, it’s sustainability but that’s a different discussion that’s coming). Brands who haven’t decided to chase a weekly drop schedule are seeing the benefits of patience bolstered by disciplined supply chain policies. When a brand chases a number to give investors what they want, versus…
Made to be Discounted is honestly a natural part of the product lifecycle and not a dig at Nike. MTBD becomes a problem when the lifecycle is compacted. Let me explain, no one ever really addresses what sneaker resale was or what it encroached upon. The initial wave (90s) began with sellers finding Air Force…
Listen to the article: The sneaker industry needs nuance. Instead, the business is often looked at in extremes. Either, The sky is falling, or kicks are the hottest alternative commodities in the world. Discussing the reality of the industry isn’t exciting. It’s much easier to capture attention with complaints or praise. I’ve discussed in the…
Source: The State of Resale 2024 – StockX Whether the sneaker industry will admit and whether sneaker culture likes it, StockX is the measuring stick for the business of kicks. The site provides a bevy of data on trends and is capable of supplying real time indicators of brand heat. This doesn’t mean the platform…
Check out Tracksmith’s NIL Video: https://www.youtube.com/watch?v=gEiTtRBiDS4 Tracksmith took their Varsity Club NIL collegiate athletes to the Paris Olympics and then gave them the chance to experience life as a professional athlete. It’s one of the best marketing strategies I’ve seen around NIL. The question is does this work or is it simply meant to keep…
This is not a video disparaging Noah. I’m a fan of his. This video is meant to offer him material to make a pitch for a signature sneaker. When comparing social media followings of the signature athletes for adidas to Noah Lyles, it’s easy to see why adidas gave signature models to hoopers. The…
Source: NEW BALANCE AND THE WNBA ANNOUNCE MULTIYEAR PARTNERSHIP Details: The deal features New Balance endorsed athlete Cameron Brink and will allow NB to utilize aspects of the WNBA in marketing. As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance athlete and WNBA rookie Cameron Brink….
Under Armour’s most recent Fiscal report provided insight into another difficult moment for the brand. UA always feels to be in transition and with Plank back at the helm he acknowledged as much: TRANSCRIPT_ Under Armour, Inc.(UAA-US), Q4 2024 Earnings Call, 16-May-2024 8_30 AM ET.pdf (gcs-web.com) Plank also provided context around where UA needed to…
Instead of simply unboxing the Alphafly 3 Blueprint Prototype, Nike KD17 Penny and the G.T. Cut 3 USA, I wanted to discuss the overuse of the talking point that Nike isn’t innovating. It’s a discussion I’ve had, but I always explained my position as it relates to the 2017 Scale of Sport Investor’s Day launches….
Don’t feel like reading the article? Watch the video below: Meticulously crafted running singlets, tops, shorts, tights, sweats, hats and socks. Born in Brooklyn, refined by the NYC Running Community. Source: Bandit Running I ran my first 200m race this summer. I’m 52 years old. I had to run against a 32-year-old. The race was…
Don’t feel like reading? Click the video below to listen to this article. The 10 Greatest Sports Moments Powered by Nike Air — NIKE, Inc. 5. Nike used to be rooted in sport and nothing else mattered. They created a culture sneaker brands attempted to mimic and most footwear companies looked to as a blueprint….
Fred Kerley in Oakley? Fred Kerley’s eyes remained hidden behind sport lenses. The camera slowly moves in on the champion runner, but instead of a story about his previous wins and training, his Oakley running kit and Nike shoes become the point of the story. ASICS is currently running a Fred Kerley spot after the…
Discover AHNU®. Always forward. Performance footwear blending uncompromised design with precise engineering. Made for those who never slow down. AHNU® | Always Forward | Performance Footwear The immediate answer is that only those who are deeply interested in sneaker culture realize that Deckers x Lab is an innovative arm that quietly creates compelling footwear options….
ESPN delivered insight into how Jaylen Brown grabbed the prestigious Finals MVP award. With three signature sneaker athletes in this year’s championship game, Brown nabbed the coveted award while not being attached to a sneaker brand. Jayson Tatum and Luka Doncic have signature sneakers with Jordan Brand. Kyrie Irving is with Chinese brand Anta. Sneaker…
Marketing and branding, qualitative vs quantitative, KPIs, A to B testing, marketing is only “cool” when the final product is viewed. Too often marketing by sportswear brands feels “either/or”. Either a brand is all in on fashion and influencers or they create a slogan and reinforce it through the year. In both instances the expenses…
Source: This Summer, the Nike Pegasus 41 Gives Runners More Energy Return — NIKE, Inc. The resale market is typically reserved for limited edition sneakers, collabs and trendy social media fueled kicks. This is especially true on sites like StockX, GOAT and other platforms which gained rocket fuel during the PPP and stimulus days post…
Each trading day, Nasdaq publishes a list of companies that are noncompliant with the continued listing standards. In most cases, a company is added to the list five business days after Nasdaq notifies the company about its noncompliance and is removed from the list one business day after Nasdaq determines that the company has regained…
Over the course of this high school track season one thing was consistent with distance runners, they were rocking Brooks. Brooks has slowly gained ground in the performance running category and the brand did so while forgoing the chase for cool. They focused on their previous slogan “Run Happy” to empower small specialty running shops…
