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From Consumer Direct Offense to Consumer Direct Acceleration | Could Nike Become a More Sustainable Business?

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The leadership changes, combined with a strategic alignment of NIKE’s operating model against the CDA, will create even greater focus and agility that will be enabled by a nimbler, flatter organization in service of consumers. Source: Nike Senior Leadership Changes Consumer Direct Acceleration I’m writing this post for two reasons: Matt Kish of the Portland…

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Can New Balance’s T-House Concept Store Be Replicated in the United States?

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Source: NEW BALANCE OPENS STATE-OF-THE-ART CONECPT SHOP IN TOKYO, JAPAN COVID-19 continues to disrupt business practices around the world. In Asia they have begun to adjust to life post COVID and companies are beginning to implement strategies and plans that will enhance their connections with the consumer. New Balance has been delivering a steady stream…

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Under Armour Breaking Up With UCLA is Emblematic of a Broken Marketing Machine

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Under Armour is backing out of their deal with UCLA. There are a few possible reasons why this is taking place: https://arch-usa.com/under-armour-ceo-patrik-frisk-wrote-a-letter-on-equality-under-armour-has-a-chance-to-rebuild-itself/ In the post on the link above, I show the timeline of the collapse of UA’s share price on the stock market. This underscores every action UA is taking at this time. Taking…

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The Problem with Foot Locker’s Commitment To Providing Opportunities to Black Businesses In Their Stores

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Source: Foot Locker, Inc. posted on LinkedIn First, there isn’t anything wrong with Foot Locker and other brands and retailers pulling together to acknowledge the profound influence on the rise of sneaker culture by Black America. Second, there isn’t anything wrong with Foot Locker and other brands and retailers announcing these donations and programs. I’ve…

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Under Armour CEO Patrik Frisk Wrote a Letter on Equality | Under Armour Has a Chance To Rebuild Itself

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The following letter was shared by Patrik Frisk with Under Armour’s global teammates on June 8, 2020. https://undrarmr.co/30jSc2R Source: A Message From Under Armour CEO Patrik Frisk On June 8th UA’s CEO wrote a letter. On April 22nd, 2016 Under Armour’s share price was 44.74. Today, Under Armour’s share price is 8.49. On June 8th UA’s CEO…

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Apps & e-Commerce | Nike Goes Bilingual and Sole Collector Launches, Again

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The new Sole Collector app gives users the ultimate price-comparison tool for buying sneakers. Source: The Sole Collector App Is Here Source: Nike.com and the Nike App are Going Bilingual in the United States In my upcoming book: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ my goal is to establish that there are opportunities in a world that is undoubtedly saturated…

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adidas Harden Vol. 4 x Daniel Patrick | Influencer Marketing, Collaborations and the New Normal

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Harden Vol 4 basketball shoes, featuring super light LIGHTSTRIKE midsole cushioning. Textile upper with adidas signature three stripe midfoot band for lockdown and stability. Source: Harden Vol 4 / legacy green First, by writing this article I will provide a pingback to the Daniel Patrick website and therefore increase the search quality of the Daniel…

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The Creative Ideas Small Businesses are Implementing to Drive Engagement: Chiappetta Shoes x Jack Andrea

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Visit Chiappetta Shoes Small businesses are continuously fighting to overcome issues with COVID-19. The quarantine has killed Q1 and is taking out Q2. In the process small business people have had to collaborate with each other and generate new campaigns to highlight their own products and products for their neighbors. One company I consistently admire…

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