This is the third episode of a topic Chris from ARCH and I have introduced a couple of weeks ago- the current state of the sneaker market. We talked about its effect on the Retailers and the Resellers and today we’ll try to see the kind of leverage the consumers have in the current market….
In my ebook “How Nike’s CDO Shifted the Sneaker Retail Landscape and How Long Form Content Can Move E-Commerce Forward” I discuss that brands are attempting to reach their brand loyal fans directly. They are also attempting to bring new fans to their sites. This means that brands are no longer supporting retail outlets with in-store…
Nike Dubai opens its doors in the Dubai Mall, Nike Milan hosts a photo exhibition dedicated to the almighty Air Max Plus, customization of the AF1 hits full steam and opportunities to get active abound. Source: This Month: Check Out Nike Dubai, A Tribute to the TN and More It isn’t reasonable to ask a…
BALTIMORE , Dec. 3, 2018 /PRNewswire/ — Under Armour, Inc. (NYSE: UAA, UA) today announced that it will hold an investor meeting on Wednesday, Dec. 12, 2018 . At the event, Chairman & Chief Executive Officer Kevin Plank , President & Chief Operating Officer Patrik Frisk , Chief Financial Officer Source: Under Armour To Host…
A week ago Chris from ARCH and I had a good exchange about Retailers’s stand in the current sneaker market. A lot of changes have taken places within the shoe industry and retailers are not the only ones affected. This leads me to the next group of people , the Resellers- sometimes regarded as vultures…
I’ve written several posts on the problems with influencer marketing. I’ve even said that I wouldn’t write anything about K-Swiss and Gary Vee anymore, but I’m signed up to Gary’s e-mail list. I also happen to run a sneaker website that discusses marketing, so when things come into my inbox I have to write something….
In my recent e-book release I discussed how third party platforms had a natural transition into brick and mortar especially with GOAT acquiring Flight Club. The plan is being placed into motion via a pop-up, and as I said in the book one of the biggest threats to urban retail is third party, online and…
The New Orleans-native will collaborate with Converse on everything from campaigns to product development, all with the aim of engaging the wider basketball community. Source: Converse Welcomes Kelly Oubre Jr. Earlier this year Nike delivered the Think 16 Collection. They utilized their ownership of Converse to introduce a few models worn by legends of the…
Sources: https://www.adweek.com/digital/alibaba-rings-up-30-8-billion-on-singles-day-2018/ https://sg.news.yahoo.com/alibaba-singles-day-sales-hit-160330235.html A few weeks ago I made the statement that New Balance could be considered the third option when the sneaker industry talks about “The Big 3”. Once upon a time “The Big 3” meant adidas, Nike and Reebok. In the last ten years when people have mentioned “The Big 3” Under Armour had…
Heidi O’Neill, President of Nike Direct, looks to the future of brick-and-mortar retail and sees it closer than you may think. Source: The Confidence of Nike Retail When I sat down to write the ebook below my goal was to tell brands and retailers that hiring writers was a much needed tactic in creating an…
My new book is now available in both Paperback and Kindle. Here is the link for Paperback: https://amzn.to/2XafN24 Give it a look if you like ebooks: https://amzn.to/2X97PGA Source: In 2017 Nike held an Investor’s Day. That event changed the way the sneaker business operated with an official introduction to a strategy that I had…
StockX continues to develop ideas to expand their growth. They’ve now added an option to sell multiple pairs at one time. While this doesn’t appear to be revolutionary, it opens the door to StockX getting a part of the P2P wholesale market in sneakers. While there aren’t many people selling in bulk anymore, the business…
The Investor Relations website contains information about Hibbett Sports, Inc.’s business for stockholders, potential investors, and financial analysts. Source: Hibbett Sports to Acquire City Gear | Hibbett Sports, Inc. Conference Call: https://edge.media-server.com/m6/p/go8oedte The pending acquisition of Memphis based City Gear by Hibbett Sports was based on a mapping system Hibbett Sports is utilizing called Sports…
BALTIMORE , Oct. 30, 2018 /PRNewswire/ — Under Armour, Inc. (NYSE: UA, UAA) today announced financial results for the third quarter ended September 30, 2018. The company reports its financial performance in accordance with accounting principles generally accepted in the United States of America Source: Under Armour Reports Third Quarter Results; Updates Full Year 2018 Outlook…
You can’t even think about the ‘90s and sneakers without Shaquille O’Neal and Reebok coming to mind. Source: A ‘90s Collection from Shaq’s Closet is Up for Grabs—And You Could Win It! My position on influencers is clearly stated on the site often, but although I may find the influencer Jay Versace slightly irritating (he’s not…
The new downtown Los Angeles space will welcome athletes and creatives for a full Jordan Brand immersion. Source: Introducing Jumpman LA Nike is like an ocean disturbed by an earthquake beneath the surface. You can’t see the earth shaking, but a tsunami is the result. I’ve been writing a short book on how Nike’s CDO…
BALTIMORE , Oct. 16, 2018 /PRNewswire/ — Under Armour, Inc. (NYSE: UA, UAA) plans to release the results of its third quarter (ended September 30, 2018 ) on Tuesday, October 30, 2018 at 6:55 a.m. ET . Following the news release, Under Armour management will host a conference call at approximately Source: Under Armour Announces…
Influencer marketing, I’ve discussed it continuously on this site in regard to entertainers, athletes and social media influencers working with sneaker companies. Brands take enormous chances in aligning themselves with influencers in the hope that someone can help them reach their target audience. Often those chances culminate in very little interaction and engagement, but because…
Allbirds recently garnered a 50 Million dollar investment. This valued the company at 1 billion dollars. I have an interesting story about Allbirds and how perception hindered my understanding of why the company was capable of doing something my shoe company couldn’t. Allbirds was originally named Three over Seven. They launched in 2014 at…
I don’t expect adidas to ever call me and ask for my opinion especially after this post, but I wouldn’t be who I am if I didn’t bring attention to the glaring issues within adidas Basketball. I hate to make a dedication to Candace, Rocky Top and Coach Summitt into a rant; so…
At Nike Shanghai 001, the digitally-enabled innovation, design and personalized service is unlike any other Nike retail experience. Source: Five Facts to Know About Nike’s New House of Innovation in Shanghai I wanted to name this article, “How will Nike’s House of Innovation translate into the closure of more Nike accounts in North American Cities?”…
Source: Jimmy Jazz online at http://jimmyjazz.com The Consumer Direct Offense by Nike has created a situation where retail outlets are going to have to create a customer experience that rivals Nike’s own doors. This is difficult as a brand knows exactly what its customer desires in a visit to a physical location. When Nike established…
