Customers shopping at Nike Inc. and Macy’s Inc. complained about problems trying to buy goods on Black Friday, as the companies scrambled to remedy technical complications on the critical shopping day. Source: Nike, Macy’s Suffer Technical Snafus on Black Friday During Investor’s Day last month Nike’s board entered the stage to tout Nike’s Consumer Direct…
Source: adidas “Calling All Creators” When I watched the commercial I was underwhelmed. After an amazing year of marketing from adidas I wasn’t expecting the brand to go all in on sports. I’m certain this is only the first step of the campaign, but it’s missing a few key elements I’ve identified as being…
Originally posted on Housakicks My very first Champion gear was a Dennis Rodman Pistons jersey I purchased in 2000 in a second hand market in Ghana. I wore the heck out of that jersey and I can attest to its quality material wise. I don’t know when was the last time any of you visited the…
Many thanks to Gary Nolton + Walter Iooss for their original behind-the-scenes imagery, seen for the first time in this article. In an era saturated… Source: ‘Be Like Mike’: Jordan + Gatorade 20 years ago if you were a high school or college ball player, 20 years ago if you were a kid without…
Originally posted on Housakicks Chris from ARCH and I have been screaming about the Nike DTC campaign for quite some time now, and everything the brand has done as of late is geared toward improving the consumer personal experience with the ultimate goal of keeping the traffic in house. To sum it up , Nike is progressively doing away with…
Beginning today, Nike App members will get new benefits related to product, shopping experiences and the chance to connect one-on-one with sport and product experts. Source: Three New NikePlus Membership Unlocks Deliver Exclusive Access During Investor’s Day Heidi O’Neill and Adam Sussman delivered the goals for the Nikeplus Membership push. On 11/14 Nike announced another Flash…
image source: The Rock Project Delta Sneaker launches are complex. Often an analyst will say, “It’s all about the product.” I’ve often said “you can have the best product in the world and if no one knows about it, it doesn’t matter.” The line is blurred between dope product, availability and marketing. It takes…
Originally posted on Housakicks Dominic “The Shoe Surgeon” Chambrone’s striking customs have been featured on nearly every sneaker forum/site worldwide, and rightfully so because he has mastered his craft. His latest project, the eBay X Air Jordan 1 is a testament of his attention to details. If you are a customizer and you want to improve…
Here’s the brief on the two new brands being promoted by the e-tailer. Source: Amazon Quietly Rolls Out Activewear In the article link above Cooper Smith of L2 delivers the scoop on Amazon finally rolling out their private label sportswear. If you’ve been following along with the discussions here on ARCH you might remember when…
Source: Under Armour Reports Third Quarter Results (NYSE:UAA) The long road back to growth is beginning for Under Armour. During the conference call the team mentioned a number of things that haven’t been heard at any report in the history of the brand, they failed. The quote below from WSJ’s Sara Germano @germanotes “Under Armour’s -5% 3Q…
Note: I’m not an analyst or certified to discuss whether you should invest in a company. This information is based on my own analysis (which is often right) but should not be used to build your decisions in investing. That’s out of the way so let’s get to an analysis of what happened last quarter…
Source: Nike Internal / 2017 NIKE, Inc. Investor Meeting Andy Campion opens the afternoon by reinforcing the fact that Nike is the #1 consumer brand. (This has to be in response to the multiple reports discussing adidas jumping Jordan.) Summary of Key Points and deeper perspective: Growth is never linear. During dynamic times many feel…
View the latest NKE stock quote and chart on MSN Money. Dive deeper with interactive charts and top stories of Nike Inc. While the market is busy buying shares of Nike because of the report on Investor’s Day, I’m busy sitting here with a look on my face that reads, “not surprised”. I’ve been writing…
Source: 2017 NIKE, Inc. Investor Meeting NOTE: My comments are in parenthesis. This will be updated as I edit the pictures to insert them in the transcription. Check back throughout the day. I transcribed the presentation as best as possible from the Investor Meeting Livestream. Please ask questions about any abbreviations you don’t understand. I…
Source: NIKE, Inc. – Investor Relations – 2017 NIKE, INC. INVESTOR DAY Tomorrow is one of the most important days since the 2016 transition from Phil Knight as the leader of Nike. It’s important because the brand took the position of the bold athlete and made a goal of 50 billion a year by 2020….
Originally posted on Housakicks I’m sure many who read this title will get irritated, because as much as most want to claim they buy their sneakers independent of outside influences, we all know that isn’t true. We all have our preferences as it pertains to brands, colors, and style but for the most part, people wear…
Source: FDRA | Footwear Consumer Report 2017 I contemplated writing the title. I initially thought of stating that this is the most comprehensive article online in regard to footwear demographics. Ultimately my internal argument settled on what I thought was eye catching in this discussion: Black People and the amount we spend on footwear. FDRA…
Ribbon Cutting Ceremony of the First 10 Soccer Fields as part of NYC Soccer Initiative Source: adidas NEWS STREAM : Ribbon Cutting Ceremony of the First 10 Soccer Fields as part of NYC Soccer Initiative I could have easily made this a post about adidas only. I didn’t need to create a comparison to Puma,…
Want It All is about working hard, playing with confidence and style at every level of the game. From the neighborhood streets to the NBA court, Donte wants it all. Source: Nike Basketball Tips Off Season with “Want it All” Film I wanted to add to the title of this post that Nike borrowed a…
Originally posted on Housakicks Are Nike sneakers really losing their cool factor ? It’s all about one’s perspective, some may see a glass as half full and others as half empty. But to be objective one has to analyze this question from Nike’s own perspective; after all they are the one making the shoes with a…
Last year I wrote an entire discussion on why Nike could recover the basketball division. I even went as far as discussing the ten topics for the season that would inspire interest in the brand and in basketball. I hung my hat on the success of the Kyrie line and built an analysis that propped…
Originally posted on Housakicks This post stems from a conversation I had earlier this morning with my good friend Tango; I was a bit disturbed by the lack of common sense a few analysts displayed in the last couple of weeks as it pertains to Nike’s recent moves. The latest was the 40% flash sale which…
