Under Armour Sportswear, the Baltimore sports apparel brand’s high-end fashion line, has unveiled its second collection since its debut in September at New York Fashion Week. Source: Under Armour unveils new collection in sportswear line – Baltimore Sun When Under Armour created a new logo and launched a high end apparel line at NYFW I…
The holiday season is approaching. This is a critical moment for every company. As stores ramp up to deal with Black Friday, Cyber Monday and every holiday sale ever, New Balance is reeling over comments made against TPP. I’ve been writing about TPP and New Balance since last year. I was basically the only…
A comment from a New Balance executive about Trump’s stance on trade has set off a truly bizarre reaction. Source: We live in crazy times: Neo-Nazis have declared New Balance the ‘Official Shoes of White People’ – The Washington Post As a sign of how stupid the world is becoming, people are now associating New…
In an effort to appeal to the widest possible base, many shoes by sportswear companies are keeping all generations in mind. Source: Why Nike, Under Armour, and Adidas are selling ‘dad shoes’ – Business Insider I don’t count Stan Smiths as dad shoes, but I get where they’re going with this one. It’s like NPD’s…
Source: adidas NEWS STREAM : adidas Originals – Introducing the NMD_R2 Innovation seems to be at the forefront of every move that adidas is making. When they dropped the NMD it quickly shifted the market from Roshe and Jordan Brand as the go to for casual wear in the sneaker community and laid the foundation…
Source: The Most Popular U.S. Brands In China This isn’t exactly a detailed post. It’s just a click through, but it’s kind of a surprise. The company that is Made in the USA (well partially made in the USA) is the 3rd largest U.S. brand in China. That’s actually amazing when you consider it is…
Basketball sneakers became more than just shoes with the explosion of Nike and Michael Jordan. Following that rise came sneaker-related crime and violence. Former NBA All-Star Stephon Marbury is trying to change the game with a $15 sneaker. Source: The Rise Of Nike — And One Former NBA Player Trying To Change Sneaker Culture |…
Source: Sneakernomics: The Election’s Potential Impact on Footwear Sales NPD Group is beginning to discuss the potential outcome of a Trump White House on the footwear industry. I’ve been writing about it for a while here on ARCH, but with Matt Powell bringing attention to this, it will get legs and run. First, I need…
Most of the information regarding sneaker sales on this site comes from Matt Powell when I’m not using my own research, or my shop as a microcosm of the market. In his article Sneakernomics Matt Powell had to triangulate the numbers based on Campless data (now StockX) to account for the number of sneakers sold in…
Since it’s election day and I have to prepare to stand in a long line, I’m doing an election themed sneaker post to give you options on which sneaker stock you could buy. Like our real election I’m limiting you to three options. Like our election, they all have serious flaws. I’m pulling info from…
This was a series of tweets yesterday that sparked the question below: Tweet A: The shoes that are resold are very limited edition shoes. That’s what drives the resale. so resale can have no impact on primary market Tweet B: Sneaker heads will never understand just how niche their world is… Tweet A: Resale has…
In May of this year Footlocker reported on the decline in basketball sales. This trend has continued into the 3rd Quarter with basketball actually killing margins across the board. I have seen first hand the reduction in sales as my online shop was based primarily on Nike Basketball and over the past two years, I’ve…
If you take the time to speak to most online retail shops that carry sneakers, the majority of shops also sell on third party marketplace platforms like Amazon or eBay. Wal-Mart is now wading into the water as well. These online shops may have websites, but they have to use a series of checks and…
Kanye West’s Yeezy Season 3 introduces an all-new iteration of the classic Military Boot – the Yeezy Military Boot is offered in three new color schemes: Burnt Sienna, Onyx Shade, and Rock. These mod Source: Yeezy Military Boot Pack – Kith NYC I just don’t get it, but maybe these aren’t for me. What in…
Source: Under Armour Expands To Boston’s Back Bay With Its Largest Brand House Opening Of 2016 I’ve been waiting on Under Armour to begin their venture back from doomsday. What a way to get started. The opening of this store is important for three reasons: It shows that Under Armour understands the importance of DTC,…
Source: New Adidas CEO acts to reshape Reebok, support growth | Reuters On October 25th Kevin Plank announced that the projections for profit would be lower in the next few years as Under Armour begins to ramp up marketing efforts to keep pace with the resurgent Adidas and the beast that is Nike. Immediately this…
Source: Nike Kobe A.D. ‘Cool Grey’. Release Date. Nike+ SNKRS This is not going to be a corny celebration of Kobe or some regular sneaker site pics and release date. The Kobe A.D. makes sense. As Kobe transitions into his Jordan retro phase Nike will have to decide if Kobe will have his own line…
Images of shoes from his new label have appeared recently on Instagram. Source: Solebox Co-Founder & Designer Hikmet Sugoer Is Launching His Own Brand | Footwear News I’m always excited to see a new brand launch. This time a fellow sneaker shop owner has jumped into the game. The difference is he has a serious…
What started as a post on Brooks Running after seeing a response on Facebook to a customer turned into an analysis of customer service. I took a few minutes to find questions from customers and took snapshots of the responses, or lack of responses from footwear companies. Why would I even stop and do this?…
Explore your world with Avenue A by adidas, an exclusive, curated athletic apparel subscription program where style and performance collide. Source: Avenue A | adidas Earlier this year I dropped an article about adidas’ new foray into women’s athletic casual sales. The subscription based service Avenue A was established to allow women the opportunity…
The grocery store doesn’t have to market food. If you don’t eat, you die. Marketing is primarily for luxury items. Items that aren’t a necessity, but the item fulfills some type of hedonistic desire. Want to look cool? Buy this particular shoe. Want to get the girl/guy? Wear this cologne/perfume. You don’t need to…
The Under Armour (UA) stock charts provide a good example of how many consumer-based stocks are breaking meaningful technical support areas. Source: UA Stock: It’s Judgment Day for Under Armour Inc | InvestorPlace Serge Berger is taking the time to update what’s happening with UA since the Q3 announcement. His description here is a bit…
