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Athlos NYC 2024, Running Brands and the Growth Potential of Track & Field

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According to the Atlantic, “Reddit founder Alexis Ohanian’s women’s track event late last month drew some 3 million viewers across its non-exclusive platforms, the company said.” The livestream aired 3 weeks ago. The video is still piling up views on YouTube, 102,000 and growing: The biggest stars in women’s track are ShaCarri Richardson and Sydney…

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Under Armour’s Investment into Pro Track and Field Isn’t Trickling Down to Youth Track

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Under Armour’s most recent Fiscal report provided insight into another difficult moment for the brand. UA always feels to be in transition and with Plank back at the helm he acknowledged as much: TRANSCRIPT_ Under Armour, Inc.(UAA-US), Q4 2024 Earnings Call, 16-May-2024 8_30 AM ET.pdf (gcs-web.com) Plank also provided context around where UA needed to…

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What if Puma had a Focused Strategy in the U.S.? | Yaroslava Mahuchikh breaks World Record in High Jump 

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I’ve written on several occasions that Puma absolutely rules the high jump and now Puma sponsored Ukranian jumper Yaroslava Mahuchikh has really elevated the game. Her performance this weekend in the Diamond League smashed a 37-year-old record. High Jump isn’t really a focus point in track and field although it has all of the elements…

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Kerley in Oakley? Black Panther Marvels and Nike’s Angels Clean Sweep | Brand Moments from the Olympic Trials for Track and Field

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Fred Kerley in Oakley? Fred Kerley’s eyes remained hidden behind sport lenses. The camera slowly moves in on the champion runner, but instead of a story about his previous wins and training, his Oakley running kit and Nike shoes become the point of the story. ASICS is currently running a Fred Kerley spot after the…

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776 Invitational and Grand Slam Track | Two Good Concepts but Not Enough

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Introducing the 776 Invitational. Coming September 2024. Source: 776 Invitational According to reports, Olympian Michael Johnson has raised over 20 million dollars for the Grand Slam Track League. I can’t find a website… He’s landed New Balance sponsored Sydney McLaughlin-Levrone as the first commitment, but outside of articles on websites and unlike another upcoming event…

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