Significant Disparities in Sports Engagement Found Among Washington D.C. Youth (underarmour.com) Under Armour has done a very good job at supporting sports in its backyard of the DMV. Through various programs the brand has fueled competition and created opportunities. In their recent collaborative research effort with Aspen Institute’s Project Play initiative. “State of Play Washington…
From 1st August 2025 Liverpool FC will wear adidas for the third time in its history with the sports brand supplying match kit, training wear and culture wear to all men’s, women’s, academy teams and LFC Foundation staff. adidas and Liverpool Football Club announce multi-year partnership LeBron James’ ownership in Fenway Sports Group and Nike’s…
Source: Grand Opening of the New Balance Foundation SquashBusters Center and Completion of Armand Michael Hyatt Apartments in Lawrence, MA New Balance’s success outside of sports and fashion is often overlooked due to the historical aspects of racial identity in the Boston area and New Balance’s own issues with culture over the years. Although there…
I often write about Under Armour in terms of potential. When Kevin Plank moved back into the captain’s chair, any progression Under Armour attained during Patrik Frisk’s repair and relaunch tenure was immediately in question. I stated that Plank would have to build out a team, but seeing John Varvatos as one of the first…
Source: NEW BALANCE OFFICIALLY LAUNCHES FIRST FOOTBALL CLEATS New Balance isn’t a stranger to standing in a room they haven’t been in before and speaking out of turn. The brand has successfully navigated the original futbol world. New Balance reentered basketball after years away. When they cleared their collective throats, they took the bold stance…
The shoe above is a Kobe. It may be the second signature model for Sabrina Ionescu, but it’s a Kobe. The Kobe line from Nike reintroduced low-cut basketball sneakers. As Kobe’s career ended and Nike introduced the “AD” line, prices grew. The use of 360 Flyknit drove the Kobe AD NXT to an SRP of…
Introducing the 776 Invitational. Coming September 2024. Source: 776 Invitational According to reports, Olympian Michael Johnson has raised over 20 million dollars for the Grand Slam Track League. I can’t find a website… He’s landed New Balance sponsored Sydney McLaughlin-Levrone as the first commitment, but outside of articles on websites and unlike another upcoming event…
David Jenkins is the founder of Marie Ernst: https://marieernst.com/ a holistic soap company with a patented 2 bar soap that exfoliates and moisturizes. In this interview we discuss the importance of mental health and entrepreneurship. Support David’s GoFundMe: https://www.gofundme.com/f/help-black-owned-bar-soap-business-survive? Articles used in this video: Are You Being Quiet Fired? https://hbr.org/2022/11/are-you-being-quiet-fired Navigating Entrepreneurship and Mental…
Anthony Joshua & Under Armour sign long-term renewal partnership ahead of pivotal year. To mark the occasion UA has produced an AI commercial ‘Forever Is Made Now,’ as AJ prepares for the Ngannou fight on March 8th. When doing an analysis of Under Armour, it’s easy to forget the company is a global brand. The…
Cityverse Men’s Sneaker | Men’s Sandals | lululemon The Cityverse is Lululemon’s first men’s sneaker. The casual shoe dropped in early February initially via their app but moved quickly to their website. There aren’t any official numbers for pairs produced, but with 4 colors available, sell through looks solid on a few of the styles…
Memphis Rox Climbing + Community 2024 Fundraiser by Memphis Rox Climbing + Community (fundrazr.com) At a time when outdoor brands are all looking for growth through fashion and influencer marketing, true connection to community occurs via support that last beyond the moment. Here in Memphis, we have an amazing facility that teaches Rock Climbing to…
In a weekend of major athletic accomplishments and celebrations, the highs and lows of sports was captured in the loss of 24-year-old Kelvin Kiptum. The elite distance runner was described as the future of the sport by his countrymen. Kiptum and his Rwandan coach, Gervais Hakizimana, were killed in the crash at around 11 p.m.,…
The list of people having an impact on the intersection of golf, fashion and entertainment isn’t long. One at the top of that list would certainly be legendary entertainer Bing Crosby, who in 1937 started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport…
Source: adidas Training and Bumble Unite to Disarm Gymtimidation by Helping the Community Discover their Ultimate Gym Buddy In a post on adidas Running, I delivered a discussion on differentiated instruction as it relates to reaching new runners. The purpose of the post was to establish that running as a sport is intimidating and…
OFF Stories: Read, watch or listen to stories that move by On | On United States (on-running.com) Split into four primary categories: Movement, Culture, Athletes, Planet, Off Stories provide training insight, motivational stories from On sponsored athletes, informative strategies being implemented by On to offset the brand’s effect on the planet and cultural discussions on…
Source: $10M New Balance Donation Establishes the Institute for Innovative Leadership in Sport at UMass Boston While 2023 in sneaker culture wraps up with beefs and complaints about the top sneakers of the year, brands committed to the work of improving communities quietly continue to do so with real dollars and support. In 2018…
Source: NEW BALANCE WELCOMES DARIUS GARLAND TO THE FAMILY The New Balance basketball roster, Jamal Murray, Kawhi Leonard, Cameron Brink, Tyrese Maxey, Zach Lavine and Dejounte Murray, gained a new teammate. Darius Garland’s star is rising in the League and while he’s in a small market he fits the mold of the athletes New Balance…
Rockridge: https://rockridgesf.com/ I’m speaking with Randy Wells founder of Rockridge Apparel. The brand is a combination of clothing, mentorship and coworking creating a multilayered approach to styling while also empowering entrepreneurs and everyday people who love to look as good as the level they aspire towards. The company is rooted in the Bay Area in…
Source: PUMA names A$AP Rocky Creative Director for PUMA x F1 Partnership – PUMA CATch up Under Armour Signed A$AP Rocky | Will It Work? A$AP has some flawed sneaker collabs, but it wasn’t because he didn’t attempt to do something different. He didn’t rush into a sneaker deal with Nike, where success was…
Video Breakdown 0:00 Introduction 1:10 Nike’s 2017 Rookie Class 3:45 Under Armour Athletes 5:24 Embiid was Underutilized 6:10 Curry and Fox: Parallel Paths 9:00 Will Nike Respond 10:11 Only Basketball by Nike no Ja? 12:20 Fox is like Curry 13:10 Jordan Brand vs Curry Brand 15:10 Curry’s Influence in the KD Clone Era 18:05 Curry…
I understand licensing, but this seems peculiar. Under Armour and Tennessee State University recently celebrated the design of the football team’s homecoming uniforms. I thought this was a cool moment until I got a call from my creative director mentee Swish Griffin (https://stepbackswish.com) who wanted to attend the Nike Yardrunners Event. On short notice I…
A Former Inmate at San Quentin is Passing on the Life-Changing Benefits of Running (hoka.com) Hoka’s success is rooted in the brand’s support of the running community. Their unwavering assistance to specialty running stores and their Humans of Hoka blog highlights stories of overcoming incredibly difficult situations via sport. Running is a balm, but what…
