Brooks ReStart is a new platform helping gently used shoes stay on the run as long as possible. It’s just one part of Brooks’ effort to protect the planet we run on. Source: Shop gently used shoes at Brooks ReStart Running is easily the fastest method to begin a fitness journey. Unfortunately, most people…
Since it was first introduced to the world over 50 years ago, the Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers. Marking the arrival of a new e Source: adidas Originals Launches New Global Brand Platform: “We Gave the World an Original. You Gave Us a Thousand Back.”…
Sneaker Shopping from Complex is a perfect representation of how sneaker culture is less about the discovery and love of kicks and all about the ease of acquisition afforded by wealth. While younger fans of sneakers love the show, seeing famous people purchasing “grails” is aspirational for younger people, old heads shake their head at…
Since signing with New Balance in 2018 at the age of 14 Coco Gauff has broken many firsts Source: Coco Gauff Without Althea there would be no Venus and Serena. Without Venus and Serena there would be no Coco Gauff. Without Black women fighting to compete in a sport traditionally built for higher income families…
Source: FENTY x PUMA | PUMA The Avanti C and Avanti VL recapture the rich heritage of Puma soccer as they return under the Fenty banner in two distinct styles capturing the growing trend in terrace culture for Europe. It’s interesting to watch this current wave take place. adidas has rolled out similar colors with…
Thieves steal $200K worth of Nike merchandise from employee store (msn.com) Writing about these thefts at Nike is becoming redundant, but it speaks to a point one analyst of Nike’s stock has discussed. Nike has too much inventory. When a company is utilizing a push strategy instead of a pull strategy it shows that they…
I recently got an opportunity to preview the JEMS by Pensole sneaker a bit early. I was able to pull images from the videos available to provide as much of an early look at the drop as possible. The history lesson involved with one of the most important sneakers in the history of Black America…
Restore TC HOKA ONE ONE® Restore TC for | HOKA ONE ONE® When slogans convey that everyone is an athlete, it’s important that brands realize injuries are a part of that lifestyle. I’ve long regarded Birkenstock as a tool for recovery. Having a dedicated high school track and field daughter after being a collegiate athlete…
If you’ve never heard of JEMS by Pensole check out this video: https://www.youtube.com/watch?v=JCZCpTcN6dw&t=158s I discussed the importance of this venture before, but wanted to highlight and tell anyone listening that the first sneaker dropping from the JEMS manufacturing facility and carried by DSW arrives this month. https://jemsbypensole.com/
The World Championships were amazing this season as the USA dominated the medal count. Stories of redemption, heartbreak and amazing accomplishments pushed viewership on the NBC Sports YouTube digital platform to groundbreaking levels lending credence to recent comments by Noah Lyles about why Track and Field is truly representative of the world and the…
MEMPHIS, Tenn. — Two men were arrested after a group burglarized a boxcar in North Memphis Monday, stealing $400,000 worth of Nike gear. Memphis Police responded to a burglary at CSX Railyard… image via WREG Memphis Source: $400K in Nike shoes stolen from boxcar in North Memphis; two charged After last year’s theft of Air…
https://www.yofi.ai/ I recently wrote an article about the upcoming adidas Yeezy releases: https://arch-usa.com/does-adidas-liquidating-more-yeezy-inventory-change-the-decline-in-resale/ In this discussion I found that Yeezy hadn’t really gained steam in resale although the supply is limited and not readily available anymore. I was able to speak with Jordan Shamir Co-founder of YoFi, a bot prevention platform, who verified that the…
CHECK YOUR SCHEDULE! The event takes place 9/26–9/28 in Steamboat Springs, CO. Source: Merrell Find An Athlete Search Form | Merrell Do you have enough wind to hit Mile High country and navigate a path to a potential athlete contract? The air is thin, the elevation over an extended 5K reaches 2,201 feet. You’ve hit…
Source: adidas Introduces SWITCH FWD – Fuelled by Forward Motion Technology, Designed for a Smooth Running Experience adidas has undersold its Lightstrike and Repititor cushioning systems which has been prevalent in their amazing adios and Adistar CS running shoes. While there is the idea that the innovation at the Three Stripes is lacking, the growing…
The compressed timeline for track and field due to Covid pushing the Olympics back a year in 2020 has created an increase of attention to the sport. In the U.S., however, it seems the increased interest is overlooked. This is primarily because of the adjustment in how sports are viewed. As more people cut the…
Use this link to read the preview for the event which started yesterday. The USATF site delivered an informative list of “who to watch” for the events. Highlights are on YouTube, but full event is streaming on Peacock. Source: USA Track & Field | Who to Watch at the 2023 Toyota USATF Outdoor Championships: Event-By-Event…
(FILA Luxembourg S.à r.l.) FILA is launching an exciting new digital campaign to mark the 50th anniversary of the brand’s debut in the world of sports. It highlights the passion, elegance and PLEASE Click Through and Watch the Fisrt Campaign Video Before Reading this Post: Fila celebrates 50 years of game changing in a new…
Fred Kerley isn’t as vocal and capable of generating the same social media energy as his adidas counterpart Noah Lyles, but his silent, confident demeanor is lion-esque. He is one of the biggest sprinters in the game and his presence attracts all eyes when he enters the arena. Moving towards an Olympic year Kerley…
Adidas offers student loan assistance to employees – Portland Business Journal (bizjournals.com) Portland Business Journal reporter Demi Lawrence delivered an important article on adidas’ plan to support their employees who have student loans. “Through Adidas’ student loan support program, eligible employees can receive $100 per month toward their student loans, up to $1,200 per year.”…
The American Track League’s recent Nashville event showcased a familiar site for fans of track and field. After countless male athletes jumped to the forefront of the sprints with Erriyon Knighton jumping from his prom to the big leagues, it seems an Arkansas Razorback commit may have an option to follow suit after a…
Usain Bolt said he is desperate to play a role in reviving the sport that made him a global superstar but has experienced something of a decline since his retirement six years ago. Source: Usain Bolt desperate for impactful role in track and field | CNN According to CNN, Usain Bolt wants to make an…
Source: Humans of HOKA: Memphis Youth Athletics In a recent post I discussed how Under Armour and ASICS have both played a major part in helping arch to assist Memphis area athletes. I was able to deliver over 80 pairs of ASICS track spikes to various schools throughout the Memphis and Shelby Country area during…
