Originally posted on Housakicks Chris, from ARCH, and I have been so swamped with work on both our sites and our e-stores that doing these shows has been impossible. We are aware of the current changes in the sneaker market and we wanted to tackle them one at a time. Today we’re exploring how the…
Hosted by Jeff Staple, the panel welcomed StockX’s Josh Luber, Arun Gupta of Grailed, Unique Hype’s OG Ma and Leo Rodriguez representing adidas. Resale platforms have become billion dollar investable businesses contrary to the thoughts and words of analysts in retail. Are the businesses a disruption for companies like Nordstroms or Macy’s? No. They…
In my recent ebook I explained why Nike has unlimited potential and how they are correctly utilizing long-form content: Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail This morning Nike launched a video for the most coveted sneaker in the culture, the Concord 11. The shoe won’t have any trouble selling…
The Jerry Lorenzo Fear of God x Nike Collaboration has been a hot topic on sneaker blogs everywhere. The Under Armour x A$AP Rocky Collaboration has been talked about on sneaker blogs everywhere, but not in a similar fashion. Nike created an entire discussion on their own platform featuring an interview with Leo Chang and…
Source: ADIDAS 4D REDEFINES RUNNING FOR YOUR SPORT WITH ALL-NEW FW18 ALPHAEDGE 4D In a recent blog post on Future Tomorrow, analyst Steve Joseph introduced a problem that I had long been discussing on ARCH in regard to adidas. His analysis measures why adidas’ recent ‘growth’ is at an end if the brand doesn’t correct…
Source: UA Newsroom Under Armour has the benefit of Nike encountering their #metoo moment first as the reason why the brand hasn’t really seen any blowback against StripperGate. Why did I just lead this post on UA’s direction in footwear with a comment on their recent troubles in the exec suite? Because I feel that…
The Fenom Effect launches November 9 and features Abby Wambach, Chloe Kim and Maya Moore — all athletes who spark change on and off the field of play. Source: Nike Releases New Podcast Highlighting Brilliant Female Athletes I could easily make this post about the lack of WNBA ads throughout the year from Nike. I…
Updated 11/17/2018 Follow Up with Insider Ties Episode 128: adidas and Finish Line are Failing Each Other In this episode I take a quick dive to follow up on a post I wrote a few weeks ago about the “In Pursuit Of” adidas x Finish Line exclusive campaign. Nike and Foot Locker work in…
Source: ASICSTIGER x Disney | ASICS Tiger United States https://www.vans.com/shop/disney-and-vans https://www.newbalance.com/minnie-collection/ Alright, I understand that Disney is thoroughly integrated into the landscape of Americana. I also realize that Disney is powerful enough to control the television, film and sports landscape in a way that has allowed the brand to even move into the streaming category….
Under Armour employees received an email earlier this year that upended a longstanding company practice: They could no longer charge visits to strip clubs on their corporate cards. Strip-club visits were symptomatic of practices women at Under Armour found demeaning, current and former employees say. Source: Under Armour’s #MeToo Moment: No More Strip Clubs on…
The biggest information from this week in the sneaker biz was Hibbett Sports move to acquire City Gear. I transcribed the conference call and wrote my own notes about this. https://arch-usa.com/hibbett-sports-t… In the discussion section on the Hibbett x City Gear acquisiton section I said that I wouldn’t buy $HIBB because they launched an e-commerce…
Source: NEW BALANCE ANNOUNCES GLOBAL LEADERSHIP PROGRESSION – JOE PRESTON TO SUCCEED ROB DEMARTINI AS NEW BALANCE PRESIDENT & CEO After a few wild weeks of endorsements by the crew at New Balance, the brand ends Q3 with news of a change at the top. At the beginning of this year I wrote a prediction…
Take an in-depth look at the various applications of Nike Flyleather as modeled on the Air Force 1. Source: Why Flyleather Matters to the Future of Nike Icons As conservation becomes more important to the next generation, footwear has to make a decision. I recently wrote a post on Allbirds explaining why the company is…
I’ve stated continuously and even came up with a marketing strategy titled Niche Out, that in order for brands to compete with Nike they will have to look at the places where Nike isn’t placing an emphasis. Note I said ’emphasis’; Nike is in every lane. Some lanes they aren’t focused on and that is a…
A ton of topics to hit on in 4 minutes and 30 seconds. Links to more detailed discussion below: I got my Rock Rubber 45s tee shirt. Good looking Kool Bob Love: http://rockrubber45s.com/ The Air Jordan 33 Sold Out, but I told you it would: https://arch-usa.com/will-the-air-jor… Housakicks covered the Kyle Kuzma and GOAT signing, but…
Source: SYDNEY MCLAUGHLIN SIGNS WITH TEAM NEW BALANCE In a dope presentation of support on Broadway, NB displayed their latest addition to the family. McLaughlin joins New Balance after a stellar freshman year at University of Kentucky, where she won the 2018 NCAA Outdoor 400m hurdles title, set a world junior record over 400m indoors…
@UnderArmour welcomes @JoelEmbiid to the #sqUAd! Source: Bigger Than Basketball First before I dig into my typical analysis of Under Armour, I beg you to take about 8 minutes and click the link above and read. Did you read it? Under Armour just landed a big man and big men don’t sell shoes. If we…
pic by @thwiz42 on Twitter One of the primary issues with the relaunch of a brand happening as hype vs a well thought out procedure is these moments always take place. Since July DeAndre Ayton has been wearing Nike footwear while Puma creates a custom pair for his size 18 foot. The issue has been…
Source: https://no-one.la/ A few weeks ago one of the only Bespoke sneaker brands in the world completely erased their website and social media. The only thing that remained was a logo being burned with a voice delivering a message: What Are They Up To? No.One New Edition 10 – 03 – 18 No.One is back and…
In Episode 122 I introduce you to the company We Are Underdogs. This video is a part of the From Sneakerhead to Boss series. WAU takes ideas and makes them reality for sneaker designers. It’s an incredible concept that could change the way the footwear industry works. It’s actually a potentially disruptive force if people…
Before she started power lifting, Shannon Kim Wagner had no idea what it would do for her. “I struggled most of my life with an eating disorder, abuse, and some form of body dysmorphia,” she says. Source: Shannon Kim Wagner is Empowering Women to See Their Potential Through Powerlifting The picture above of Shannon Kim…
A star-studded line-up of Nike track and field athletes walked Virgil Abloh’s Paris runway show and debuted a series of new running-led products. Source: Nike and Virgil Abloh Debut New Track and Field-Inspired Designs in Paris Instead of starting this paragraph with an anecdote or a reference to introduce the topic to you, I’m going…
