Consistency In Storytelling Builds the Brand | NOBULL’s Black Friday Video 

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Source: BLACK FRIDAY COLLECTION

I have a three kettle bells and eight sets of dumbbells, but I’m not a member of a gym and I can only hit the heavy bag when I’m at Memphis Rox which I don’t have enough time to visit. Everyday however I try to get a bit of a fitness routine in because I love ice cream. I also love ice cream… I know I just said that, but really… I love ice cream; which means that I can run into some waistline issues because – ice cream.

 

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Photoshoot for Black Friday with 13 NOBULL Athletes

So when I get an e-mail from NOBULL, I’ve yet to buy a pair of the shoes, I always click through so I can remind myself that loving ice cream means I’m failing at life, lol. Seriously, I always click through because out of every brand that I get emails from, NOBULL consistently delivers imagery that tells you exactly what the brand is. NOBULL is for warriors.

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Photoshoot for Black Friday with 13 NOBULL Athletes

 

In their recent Black Friday e-mail they delivered a message in black and white, no grey areas. You are either fighting for your life, or your life is fighting you. In a video that looks like the company is preparing to launch a YouTube version of Ninja Warrior or the Crossfit championships inspired by Game of Thrones or Vikings, the brand captures the graceful, explosive internal competition required to push yourself to the limits to be a better you. Check out the video below and bookmark the website. NOBULL might finally get a dollar out of me… then again every time I write about the brand they’ve already gotten more than a dollar out of me, lol. The video is below as well as the link.

Source: BLACK FRIDAY COLLECTION

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