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Dope S–t I Like: Saucony’s ‘Run Big, Shop Small’ is Perfect and Very Cool

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Running shoe sneak peeks, inspiration, training tips, athletes and all things running from Saucony.

Source: Saucony Stories 

I’ve been saying that footwear companies miss out on a vital component of marketing and that is the blog. The “smaller” companies seem to realize that a loyal brand ambassador seeks out information in more places than social media. They know to visit the sites of their favorite brands. Saucony Stories is the blog for the brand and today, they just launched a full on Small Business Saturday for the stores that carry their shoes. It’s one of the coolest things I’ve ever seen and speaks volumes to why although running shoe sales are down, the brands who are doing well within the segment are the stores that don’t beat down their wholesale family. They lift them up. Click the source link and check out how they just flooded their entire blog home page with about 20+ small mom and pop shops and small chains.

http://blog.saucony.com/run-big-shop-small/