Source: Revlon x Megan Thee Stallion DropX Exclusive – StockX Landing Pages
When you write and make predictions, often it takes a long time for the evidence to become available. I’ve written continuously about the evolution of StockX. In most instances, on the sneaker side of things, the collector’s market is overlooked. StockX’s IPO has been severely underdiscussed and DropX is an extension of the IPO that I’ve explained will allow the company to become a distribution partner for both retailers and brands. DropX™’s small, limited drops, will prove concept and give evidence of the StockX’s ability to cater to every product category. It will also create a win-win for both StockX and the brand. A DropX™ can limit the shipping process, reducing the carbon footprint and it increases the shipping speed, which is ongoing pain point for StockX.
Today the brand launched its first foray into makeup, a category that is just as vital to youth culture as sneakers:
This new, hyper-limited edition 4-piece set is Revlon’s first collection with award-winning music superstar, and Revlon Brand Ambassador, Megan Thee Stallion, and marks the first makeup brand to launch a collection via DropX.
Only 450 sets are available, all featuring an all-new face and eye palette with Megan’s 10 hand-picked sunset shades. Don’t miss your chance to own a piece of StockX history with this very rare DropX™ exclusive.
The evolution of StockX is a business discussion that should be at the top of the list of every segment in the industry. As brands begin to discover that working with a digital partner limits a lot of logistical issues, while creating exclusivity and generating potential collectible status, brands will undoubtedly look to create more relationships like this. It’s a really interesting topic. What do you think?
Use the link to visit the DropX™ Revlon collection.
Note: The drop took place an hour ago. Over 175 transactions have taken place on the orange set and 204 took place on the hot coral set. 7/28/2021