Source: http://us.puma.com/en_US/collections/collaborations/fenty-puma-by-rihanna
Starting with Radiohead’s Creep and transitioning into a Die Antwoord (a group I was introduced to while at one of the Smithsonian museums watching a video exhibit while in DC) song, this presentation of Rihanna’s Fenty is magnificently presented like a Hogwarts fashion show on steroids. I was dead wrong about Puma being able to maintain their momentum based on Fenty. The line has legs, long legs and a style that will obviously maintain a connection to an IG and Snapchat world that is voyeuristic and experimental. The futuristic show is about 15 minutes and shows that Puma has its finger on the pulse of now and content creation.
