Source: FENTY x PUMA | PUMA
The Avanti C and Avanti VL recapture the rich heritage of Puma soccer as they return under the Fenty banner in two distinct styles capturing the growing trend in terrace culture for Europe. It’s interesting to watch this current wave take place. adidas has rolled out similar colors with their successful Wales Bonner drop and the Samba and Gazelle are both growing in popularity giving the Three Stripes a lift at a critical time for the brand. Puma and Rihanna seem to recognize the importance of the moment. In a recent report by Lois Sakany she explained how ASAP Rocky was a part of the rise in interest in the adidas Samba. She also delivered visuals of Rihanna rocking the Samba. Not long after Lois’ analysis Puma announced the revival of Fenty. Will the Fenty Avanti drop repeat history? Fenty once had the fashion and resale market ablaze with the Creeper. Is Puma about to have another moment with this drop?