This paper is a short discussion on Foot Locker’s Lace Up Plan. By quickly discussing how malls began to “die” I lay the foundation for how Foot Locker’s lack of action as the sneaker industry changed led to the chain falling behind. With Mary Dillon at the helm the company has already made some smart changes, but will the Lace Up Plan reenergize the company or is it shortsighted?
Chapters
Ch. 1 Dying Malls . . . . . . . . . pg. 3
Ch. 2 Upward Mobility . . . . . . . . pg. 6
Ch. 3 Avoiding the Stress Test . . . . . . . pg. 10
Ch. 4 How a Seller’s Data Tells a Story . . . . . . pg. 12
Ch. 5 The Refutation . . . . . . . . . pg. 15
Ch. 6 Predictions . . . . . . . . . pg. 17
