Foot Locker has long dabbled in private label with CSG via Champs and Foot Locker clothing like tees and sweatsuits. In 2018 they launched Be.Spoke at Footaction:
Footaction Takes The Lead For Foot Locker In Private Label Push | Business
This month they rolled out two new Private lines from Footaction and Foot Locker: Op-Ed Galllerie and LCKR. I dive into a discussion from the 2018 release and present Foot Locker as a rose bush in need of pruning. Why do I say this? On 10-12-2021 I got an e-mail that Op-Ed was launching. On 10-27-2021 I got an e-mail that Op-Ed was 30% off. To go promotional in such a short amount of time is problematic and indicative of fast fashion issues permeating the clothing industry.
I dive into a discussion on the problems with the roll out of product from the chain.
LCKR – https://www.footlocker.com/category/brands/lckr
Op-Ed – https://www.footaction.com/category/brands/op-ed-gallerie.html
E.N.D.E.A.R.S. https://arch-usa.com/niche-out-marketing-e-n-d-e-a-r-s/
