As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26
Source: adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special
A few months ago I wrote an article that was more critical of adidas, but hopeful that they would remain true to their dedication to women athletes.
adidas Breaks Barriers by Creating a Streaming Platform for Women’s Sports
Today, I’m happy to share that the brand is not only working with Intersport, but they are aligning with Stadium to present a series named Change In Play. This is just an FYI to share the information. I’m not looking at this to analyze it because I realize now, after the AAFF, that any coverage should be welcomed and accepted as the more outlets covering women’s sports, the more likely pay and viewership will increase. One of the primary problems with women’s sports is that we don’t know the stories because they aren’t shared. This is a solid move by the Three Stripes.
Use the source link to view videos previewing the event.
